Stream1 is a professional live streaming provider based in Munich and is one of the leading service providers in the field of digital event broadcasts. Our team supports companies, agencies and organizations in broadcasting events live and in the highest quality online – transparently, reliably and with state-of-the-art technology.

✅ Stream1 – Your partner for modern live communication

As an experienced livestream team, we support our customers from the initial idea to the successful broadcast. We stand for quality, individual advice and smooth implementation – whether it’s a small webinar or a large-scale hybrid event.

Our services at a glance
Stream1 offers a comprehensive portfolio of live streaming services:

🎥 Professional livestream production

• Multi-camera productions in Full HD or 4K
• Livestreaming on platforms such as YouTube, Facebook, LinkedIn, Vimeo or your own website
• Integration of graphics, belly bands, presentations and live broadcasts
• GDPR-compliant & password-protected transmissions

🛠 Technical implementation & streaming infrastructure

• Provision of camera, sound and lighting equipment
• Mobile livestream solutions for indoor and outdoor events
• Hybrid event formats with live and online audiences
• Stable streaming server & secure network technology

🎞 Recording & post-processing

• Live recording for later publication
• Video editing & highlight summaries
• Provision of recordings for media libraries, social media or internal communication

🧠 Consulting & concept development

• Individual streaming concepts for your event
• Support with platform selection and addressing target groups
• Technical advice on site and online

Conclusion

Stream1 is your competent live streaming provider with a strong focus on quality, flexibility and customer-oriented solutions. With our comprehensive services, we transform your event into a digital experience – live, secure and professionally implemented. Whether livestream, hybrid event or video-on-demand: we bring your message online – directly to the audience.

Stream1 broadcasts all kinds of B2B events, e.g. staff meetings, press conferences, town hall meetings and sporting events such as marathons, cycling, soccer and basketball. We also offer religious events such as church fairs or church services. In the trade fair sector in particular, we have specialized in making trade fair stands and product presentations accessible to the public both on site and via livestream. Another growing area is livestream shopping, which is becoming increasingly important.

The good news first: with Stream1, you hardly need any technical requirements of your own to carry out a live stream. Our team is prepared for any situation – from a conference room with a gigabit connection to a mountain hut without electricity. We simply bring the necessary livestream technology with us.

1. live streaming without infrastructure – yes, it’s possible!

Thanks to our mobile technology solutions, we can realize live streams even under extreme conditions.

✅ Power supply:

• Mobile generators
• Powerful rechargeable batteries & e-car batteries
  
  
  

Internet connection:

• Mobile communications with multiple providers(bonding)
• Starlink satellite internet for remote locations
• Combination of both for maximum reliability
  
  
  

Even a live stream from a moving car or in the middle of the countryside is feasible for us.

2. ideal case: good technical prerequisites at the customer’s premises

In most cases, however, the livestream production takes place in the company’s own rooms, conference halls or event locations. In this case, we are happy to set some minimum standards:

✅ Power supply (according to German standard):

• A sufficient number of 230V power connections
• Ideally separate circuits for lighting and technology
  
  
  

Internet connection:

• Wired Internet (LAN) with at least 10 Mbit/s upload and download
• Stable connection without outages or firewall blockages
  
  
  

✅ Access & infrastructure:

• Barrier-free access or freight elevator for quick assembly and dismantling
• Short distances from the technical warehouse to the installation site
  
  
  

✅ Technical extras (nice to have):

• Existing network cabling for our signal distribution
• Additional power connections directly in the stage area
• Space for direction and, if necessary, retreats for speakers or moderators
  
  
  

3. flexibility is our strength

Whether it’s a simple webinar in a meeting room or a complex hybrid livestream event with multiple cameras and a studio set – we adapt to any setting.

Every request is welcome, whether challenging or perfectly prepared. Our team ensures that the technology works – regardless of location.

Conclusion:

With Stream1, your livestream will succeed even without perfect framework conditions. Whether mobile technology solutions or professional studio installations– we provide the right livestream technology and ensure smooth implementation.

📞 Let us advise you without obligation: 089-4141-45310

Stream1 – your partner for live streams anywhere in Germany.

The advance planning time depends heavily on the type and complexity of the event. Trade fair live streams, which need to be fully integrated into a trade fair stand and may require additional event technology, should be planned well in advance. A press conference or town hall meeting, on the other hand, can be realized spontaneously within two weeks or less. As a general rule, the earlier we receive the request, the more reliable the availability of dates.

Ideally several weeks in advance

To ensure smooth implementation, it is advisable to discuss the livestream with Stream1 at least 2-4 weeks before the planned date. This leaves enough time for briefing, technical coordination and creative concept development.

✅ Individual project planning & consulting

After the initial contact, a joint briefing takes place in which the target group, platform, content and technical requirements are defined. Stream1 then creates a tailor-made concept including a production plan, technical set-up and interaction elements.

✅ Flexibility for requests at short notice

Even short-term productions are possible with Stream1 – thanks to awell-coordinated team and modern, mobile technology. A live stream can even be realized within a few days, provided the requirements are clearly defined.

✅ Coordination down to the last detail

From the location inspection and test runs to the dress rehearsal – early planning enables detailed preparation and ensures that everything runs smoothly on the day of the event.

✅ Optimal preparation for hybrid & complex events

Early planning is particularly important for hybrid events, multilingual streams or interactive formats in order to optimally coordinate all components – from audience guidance to the connection of external speakers.

Conclusion

The earlier you start working with Stream1, the more individual and professional your livestream will be. With well thought-out project planning, a clear briefing and technical fine-tuning, your event will be a digital success – even at short notice when it counts. 🗓️🚀

Choosing the right live streaming platform is crucial for the success of a live stream. Depending on the target group, event type and requirements, the platforms differ in terms of technology, reach and user-friendliness.

Stream1 offers maximum flexibility – we stream to almost any platform.

1. in principle, we support all common livestreaming platforms

In over ten years of livestream experience, there has never been a platform that we have not been able to stream to. Our technology is designed to be flexible and platform-independent.

✅ Supported protocols:

• RTMP (e.g. for YouTube, Twitch, Facebook)
• SRT (e.g. for high-quality low-latency transmissions)
• NDI, HLS and other professional standards
  
  
  

2. popular platforms that we regularly stream on

• YouTube Live
• LinkedIn Live
• Facebook Live
• Twitch
• TikTok Live
• Instagram Live
• Microsoft Teams, Zoom, Webex (as technical integration)
• Own websites & portals
  
  
  

Whether a public event, internal webinar or interactive community format – we bring the livestream to where your target group is.

3. our own platform – ideal for professional events

In addition to external platforms, we also operate our own live streaming platform via a data center in Bavaria.

✅ Properties:

• Transcoding in several quality levels
• Hosting on European servers(GDPR-compliant)
• Playout via a professional content delivery network (CDN)
• Scalable for 10, 1,000 or 100,000 viewers simultaneously
  
  
  

Ideal for:

• Hybrid events
• Company streams with password protection
• International live broadcasts
  
  
  

4. new platforms too? No problem.

Customers often approach us with new or specialized platforms. In such cases:

• Let’s test the integration in advance
• Contact the provider or development team
• Ensure that streaming works smoothly from a technical perspective
  
  
  

Our encoders are flexibly configurable – even for complex livestream requirements such as live broadcasts to TV stations or event platforms with real-time communication.

5. advice included: Which platform is the right one?

Not every live streaming platform is suitable for every goal. We advise you individually – depending on:

• Target group
• Need for interactivity
• Data protection requirements
• Brand presence
• Technical infrastructure
  
  
  

Our experience will help you choose the right live streaming platform for your event – whether public, internal or hybrid.

Conclusion:

Stream1 streams on all platforms. Whether YouTube, LinkedIn or your own website – we provide the technology, experience and advice to ensure that your live stream works reliably and professionally.

📞 Get advice now: 089-4141-45310
Stream1 – your partner for all livestreaming platforms.

At Stream1, the security of your livestreams is our top priority. With state-of-the-art technology, protected transmission solutions and GDPR-compliant measures, Stream1 ensures that your content is transmitted reliably and securely – whether internal, public or hybrid.

✅ Secure livestream server

Stream1 relies on its own high-performance live stream servers located in Germany or the EU. This means that your data is not only available quickly, but also protected in accordance with European data protection standards.

Password protection & access control

For internal or confidential live streams, Stream1 offers password-protected access, individual logins and even two-factor authentication on request. This allows you to decide for yourself who has access to your content.

GDPR-compliant implementation

As a German provider, Stream1 guarantees fully GDPR-compliant transmission. This applies to the storage and processing of personal data as well as the use of external tools or platforms.

✅ Stable & fail-safe transmission

Thanks to redundant technology, backup internet lines and live monitoring, continuous, stable transmission is ensured. Potential disruptions can be detected and rectified at an early stage – even during the live stream.

✅ Individual security solutions

Depending on the type of event and target group, Stream1 develops customized security concepts – whether for public conferences, internal company meetings or closed training sessions. Legal notices, consents or data protection information can also be integrated.

Conclusion

Stream1 offers maximum security for your livestreams – with protected servers, GDPR compliance and technical redundancy. This allows you to concentrate fully on your content while Stream1 ensures secure and stable transmission. 🔒🚀

Stream1 is not just a technical service provider, but your comprehensive partner for digital events. In addition to pure transmission, Stream1 offers numerous additional services that make your livestream more interactive, professional and individual.

🎨 Individual design & branding

• Own livestream website in corporate design with integrated chat, question window and agenda
• Animated graphics such as belly bands and overlays for a professional look
• Recording of videos or presentations to illustrate complex content
  
  
  

✅ Own livestream website

On request, Stream1 can create your own branded livestream page for your event – including logo, agenda, speaker information and integrated chat or question module. This gives your event a professional stage and keeps it independent of social media platforms.

🗣️ Interactive functions

• Question windows, live chats, surveys and polls to actively involve viewers
• Connecting external participants, such as interview guests or speakers, regardless of location
  
  
  

✅ Question window & interaction tools

An integrated question window, polls or voting tools make your livestream interactive. Viewers can ask questions or get in touch with the presenter in real time – ideal for webinars, training courses or panel discussions.

🔒 Security & data protection

• GDPR-compliant implementation of all livestreams
• Password-protected access and login areas for specific user groups
• Streaming on various platforms such as YouTube, Facebook, LinkedIn, Vimeo or your own website
  
  
  

✅ Connection of external subscribers

Whether interview guests, speakers or international speakers – with Stream1, external participants can be connected live, regardless of location. This makes your event flexible, dynamic and internationally connectable.

🎥 Additional technical services

• Parallel transmission in portrait and landscape format for optimum display on different platforms
• Recording of the livestream and compilation of the highlights for the follow-up
• Event technology such as stage design, lighting and sound systems for hybrid events
  
  
  

✅ Technology & support during the event

The Stream1 team will provide you with technical support, direction and monitoring throughout the livestream – for a safe, stress-free event at the highest level.

Conclusion

With Stream1’s additional services, your livestream will not only be technically flawless, but also interactive, individual and professional. From your own event page to live broadcasting – Stream1 makes more out of your digital event. 🚀

What are the costs for a live stream via Stream1?

The costs for a live stream via Stream1 vary greatly and depend on various factors. Similar to building a house, there is no one-size-fits-all answer to the question of price, as this depends largely on individual requirements. How to calculate the livestream costs depends on factors such as the technology required, the number of cameras, the personnel and the duration of the event, all of which have a significant influence on the final cost.

Price range for livestreams

As a rough guide, livestream broadcasts at Stream1 start from 1,500 euros. However, most of our productions range between 8,000 and 15,000 euros. For elaborate livestreams with extensive technology and a large team, the price can rise to between 30,000 and 50,000 euros, especially for events lasting several days.

Factors that influence costs

1. personnel expenses

• Number of cameramen (e.g. one cameraman per camera or an automated control system)
• Picture direction: How many people are needed to control the cameras and change pictures?
• Graphics operator for overlays, belly bands and scores
• Chat operator for interaction with the audience
• Director for the overall coordination of the event
• sound engineer – especially for translations into several languages
• Network– and Internet specialists for stable transmission
  
  
  

2. duration of the event

• A short event of one to two hours is cheaper than an all-day livestream
• Events lasting several days, e.g. from a trade fair stand, cause higher costs
  
  
  

3. technical equipment

• Number and type of cameras (e.g. stationary or mobile cameras, remote-controlled systems)
• Microphones and sound technology
• Image mixer for professional control of livestream images
• Additional technology such as lighting, teleprompters or special streaming servers
  
  
  

4. external costs (third-party costs)

• Event technology such as stage construction, lighting or loudspeakers
• Set construction or printed backgrounds for a professional studio setting
  
  
  

5. regular livestreams

• Customers who stream monthly or repeatedly (e.g. for staff meetings or press conferences) benefit from optimized processes and more efficient cost structures.
  
  
  

6 Market situation and demand

• Higher costs may be incurred on certain dates (e.g. trade fairs or peak event periods) as additional staff are required.
  
  
  

Professional quality vs. amateur streaming

In addition to professional providers, there are also livestream producers who offer their services at significantly lower prices. These are often individuals who stream on a part-time basis. A direct comparison is not possible here – just as it is not possible to compare an experienced company with a hobby craftsman when building a house. Stream 1 relies on a professional, fair way of working with a team of permanently employed experts who stand for high quality and reliable service.

Cost calculator for an initial estimate

To get an initial idea of the costs for your project, use our cost calculator at stream1.eu/cost-calculator. This will give you a rough calculation as a basis for further discussions.

Request an individual offer

Every livestream is unique. To get a customized solution for your event, contact us directly on 089 41 41 453 10. Our experienced team will be happy to advise you on all aspects of your livestream project.

We prefer to be contacted by telephone, as this is the most efficient way to clarify questions and provide initial assessments. An initial call of 5 to 10 minutes is usually sufficient to discuss all the basic details. Our customers can reach us on 089-4141-45310 during office hours. Of course, inquiries can also be made by e-mail, but we prefer direct communication in order to find solutions more quickly. Typical questions we ask include the date of the event, the number of participants and the planned setting. After the conversation, customers often receive a rough price estimate and an idea of how the livestream can be implemented.

Stream1 is an experienced provider of live streaming and webcasts. We support our customers in the entire planning and execution of live broadcasts – from technical implementation to content design. Our team consists of experienced technicians, producers and consultants who can professionally master any challenge in the live streaming sector.

Why Stream1 is the right livestream provider in Munich

When it comes to professional livestreams in Munich, Stream1 is one of the top addresses. As an experienced livestream provider from Munich, Stream1 supports companies, agencies and event organizers in the digital transmission of events – reliably, flexibly and with state-of-the-art technology.

✅ Experience & expertise

Stream1 has been active in the field of live streaming for many years and has already supported numerous clients from industry, media, culture and the public sector. Whether press conference, panel discussion, employee event or product presentation – the Stream1 team has extensive experience in planning, implementation and follow-up.

✅ Full service for livestreams

As the best livestream provider in Munich, Stream1 offers everything from a single source:

📹 Multi-camera productions in HD or 4K
🎙️ Professional sound and lighting technology
🌐 Livestreams on YouTube, Facebook, LinkedIn, Vimeo or your own websites
🔐 GDPR-compliant & password-protected broadcasts
🎞️ Recording, editing & post-production
🌍 Support for hybrid events (live + online)

✅ Individual solutions for every event
Every event is unique – and that’s exactly how Stream1 treats your production. Whether a simple broadcast with one camera or a complex, multilingual live production with live graphics and interaction tools – the team develops customized concepts for your target group and platform.

✅ State-of-the-art technology
Stream1 works with the latest equipment and relies on stable transmission solutions – whether in the studio, at your location or in mobile use. This means that live streams from unusual locations or short-term productions can also be realized.

✅ Regionally anchored – deployed throughout Germany
As a livestream provider in Munich, Stream1 knows the regional requirements, locations and infrastructures. At the same time, the team can be deployed throughout Germany and internationally – for events of any size.

Conclusion

Stream1 is more than just a technical service provider – it is your partner for successful digital events. If you are looking for the best livestream provider in Munich, Stream1 offers a combination of experience, quality and individual support. This will turn your livestream into a digital highlight. 🚀

A hybrid event combines the best of both worlds: the classic on-site event with a digital live broadcast for an online audience. This means that participants can be both physically present and virtually connected – flexible, location-independent and contemporary.

✅ Flexibility for participants
Not everyone can or wants to take part on site – whether for time, health or geographical reasons. Hybrid events make it possible to reach more people without sacrificing the personal experience.

✅ Interactive elements for all
Virtual participants can also be actively involved with tools such as live chats, question windows and online polls. Stream1 ensures that the digital and physical worlds are seamlessly connected.

✅ Professional technical implementation
A successful hybrid event requires more than just a camera. Stream1 relies on multiple camera angles, stable transmission technology and interactive platform solutions to create a high-quality event experience for everyone involved – on site and online.

✅ Efficient & future-proof
Hybrid events offer a sustainable and scalable solution for companies, institutions and event organizers. Whether trade fair, conference, employee event or product launch – the hybrid format is becoming the new normal.

Conclusion:
A hybrid event is a future-oriented event format that optimally combines reach, interaction and flexibility. With Stream1 as your technical partner, your hybrid event will be professionally planned, implemented and, if desired, recorded. 🌐🎥👥

Stream1 is the right partner when it comes to broadcasting a wide range of livestream events. As an experienced provider from Munich, Stream1 streams professional events of all kinds – customized, technically high-quality and reliable.

✅ Variety of event formats

Whether webinars, staff meetings, product presentations or cultural events – Stream1 has extensive experience in the implementation of a wide range of event formats. Press conferences, conferences, workshops, training courses and panel discussions are also professionally broadcast live. Even hybrid events with live and online audiences can be realized without any problems.

✅ Livestreams for companies, agencies & institutions

Stream1 offers individual solutions for:

🎓 Webinars and online training courses
🏢 Corporate events such as staff meetings, town halls or kick-offs
🎤 Cultural events such as concerts or readings
🎥 Public events, conferences or political discussions

✅ Perfectly implemented in terms of technology & content

Regardless of whether it is a small internal event or a large public event – Stream1 provides the right technology, a well thought-out concept and professional implementation, including recording and post-production.

✅ Individual, secure and platform-independent

Thanks to GDPR-compliant solutions, password protection and live streams on platforms such as YouTube, Facebook, LinkedIn or your own website, your event will be streamed exactly where your target group is.

Conclusion

With Stream1, you can stream events of all kinds live – securely, professionally and individually tailored to your needs. Whether it’s a webinar or a major event: Stream1 makes your event digitally visible. 🚀

If you are planning a professional livestream production, the Stream1 team is at your side with many years of experience and state-of-the-art technology. Whether it’s a corporate event, a trade fair, a press conference or a hybrid event – we will help you to implement your livestream in a high-quality, secure and efficient manner.

Direct contact options

📞 Advice by telephone:

The easiest and quickest way to clarify your questions or get an initial assessment for your livestream production is to talk to us in person. Simply call us on 089 41 41 453 10 and our team will advise you individually on your project.

📧 E-mail request:

Do you already have specific ideas or would you like to receive a detailed quote? Then send us an e-mail with the key details of your event to kontakt@stream1.eu.

📍 Personal meeting or on-site consultation:

If you need a larger event or an individual setup, personal consultation appointments are also possible. Our team can plan the technology and location directly with you to ensure that everything runs smoothly.

💻 Online contact form:

Use our contact form to make a non-binding inquiry. Simply enter the date, location and type of livestream – we will get back to you as soon as possible with a suitable offer.

Further useful information on stream1.eu:

• Cost calculator for livestreams – Get an initial price estimate for your event.
• Livestream technology & platforms – Find out which technical solutions we offer.
• References & projects – See which livestreams we have already successfully implemented.

Whether small live broadcasts or large productions – we look forward to bringing your event to life digitally! 🚀

A live stream can achieve a wide reach and address your audience directly – but the implementation is often more challenging than it seems at first glance. While simple streams can be realized with a smartphone or webcam, a professional livestream requires significantly more planning, technology and expertise. Working with an experienced live streaming service provider offers numerous advantages that in-house production often cannot provide.

1. high-quality technology & professional implementation

A live streaming service provider has high-quality cameras, microphones, lighting and editing technology to ensure a razor-sharp image and clear sound. Use professional productions:

• Multiple camera angles for dynamic and varied shots.
• High-quality microphones and sound technology to ensure clear and interference-free audio quality.
• Live graphics, overlays and belly bands for a professional look.
• Stable Internet connections with redundant systems to avoid outages.

This technology clearly sets professional livestreams apart from simple DIY productions.

2. real-time technical support & troubleshooting

Livestreams are live – and that means there is no second chance to correct technical errors. Service providers have experienced technicians who:

• Fix streaming problems in real time to avoid downtime or stuttering.
• Provide redundant systems in case a camera or internet connection fails.
• Live direction to control and implement the stream professionally.

This allows organizers to concentrate fully on their content without having to worry about the technology.

3. scalability for large events or multiple platforms

While simple live streams are often limited to one platform, professional providers make it possible:

• Simultaneous streaming to multiple platforms, e.g. YouTube, Facebook, LinkedIn and your own website.
• To handle large numbers of viewers by using powerful servers and network solutions.
• Integrate interactive elements such as chats, surveys or polls.

This is particularly important for companies, conferences or hybrid events where a wide reach is to be achieved.

4. legal certainty & data protection

A professional service provider is familiar with the legal requirements that must be observed during live streaming. These include

• Copyrights and music licenses – No risk of inadvertent use of protected content.
• Data protection (GDPR-compliant solutions) – Protection of spectator and participant data.
• Compliance with the platforms’ streaming guidelines to avoid blocking or restrictions.

Especially at company events or internal events, it is crucial that data protection is maintained and no legal risks arise.

5. more time for content & stress-free implementation

When a company or event organizer produces a livestream independently, it means a lot of work:

• Technology has to be purchased, tested and set up.
• Employees must be trained to handle streaming software and equipment.
• During the live stream, the camera, sound and transmission must be managed simultaneously.

A professional service provider takes care of all these tasks so that the organizer can concentrate fully on the content. This not only saves time, but also ensures a stress-free and error-free implementation of the event.

Conclusion

A professional live streaming service provider ensures a high-quality, secure and interference-free live broadcast, while companies and event organizers can focus on their content. Thanks to better technology, experienced support, scalability and legal protection, professional live streams are not only more visually appealing, but also more reliable and efficient than in-house production. If you want a high-quality and smooth live broadcast, you will benefit from working with an experienced streaming service provider. 🚀

Yes – Stream1 offers a professional technology rental service for livestream equipment in Munich. Whether you want to realize your own production or need additional equipment for your event: Stream1’s dry hire service provides you with tested, ready-to-use technology for hire – flexible, reliable and individually configurable.

The rental offer includes, among other things:

• Cameras in Full HD and 4K quality for razor-sharp images.
• High-quality microphones for optimum sound without background noise.
• Professional lighting for perfect illumination of the livestream setup.
• Streaming encoder for stable and reliable transmission.

✅ Professional technology rental in Munich

Stream1 provides you with high-quality livestream equipment, including:

🎥 Cameras (e.g. 4K & PTZ cameras)
🎙️ Microphones, radio links & sound mixers
💡 Lighting technology for studio productions & stages
🎛️ Video mixers & control systems
📡 Streaming encoders & network technology

✅ Tested equipment – ready for immediate use

All devices are regularly serviced by Stream1 and intensively tested before rental. You get technology you can rely on – for a livestream without surprises.

✅ Flexible & modular rentable

Whether individual components or complete technology packages: The rental service has a modular structure and is tailored to your needs – from a simple camera setup to a fully equipped livestream control room.

✅ Livestream store & advice

In the livestream store at livestream-shop.com you will find an overview of the available equipment. On request, the Stream1 team will advise you personally on the selection and use of the technology.

Conclusion

Stream1’s technology rental service in Munich gives you access to professional livestream equipment for hire – including advice, reliability and state-of-the-art technology. Ideal for in-house productions, agencies or hybrid event formats.  🎬🔌💼

Stream1 uses state-of-the-art camera, lighting and sound technology to produce live streams of the highest quality. This includes PTZ cameras, professional 4K cameras, mobile control room systems, high-quality microphones and special lighting technology for perfectly illuminated productions.

Stream1 provides a wide range of state-of-the-art technology for professional live stream productions – perfectly tailored to every event size, industry and platform. Whether it’s a compact studio stream or a complex multi-camera event: Stream1 provides you with high-quality equipment and comprehensive technical support from a single source.

✅ State-of-the-art livestream technology

Stream1 works exclusively with high-quality, tried-and-tested equipment that is tested internally before each use. The equipment used includes

🎥 4K & PTZ cameras for razor-sharp image quality
🎙️ Professional microphones & sound systems for clear sound
💡 Lighting technology for perfectly illuminated scenes
🎛️ Mobile control room & mixing systems for flexible productions
📡 Stable network technology & streaming encoders for secure transmissions

✅ Individual setups for every need

From compact studio productions and hybrid conferences to large-scale trade fair streams: Stream1 offers customized technical solutions, including multi-camera setups, the addition of external speakers and live graphics.

✅ Dry hire technology rental

In addition to full-service productions, Stream1 also offers a dry hire service: hire individual components such as cameras, mixers or lighting equipment for your own production – with or without technical support.

✅ Livestream store for technology & accessories

In the livestream store at livestream-shop.com you will find professional livestream equipment, tested and ready for use – from microphones and streaming encoders to studio lighting.

✅ Special studio: Twitch Studio Munich

For gaming and business formats, Stream1 offers the fully equipped Twitch Studio in Munich – ideal for live streams with fixed camera angles, green screen or interactive elements.

Individual setups are available for different requirements, from compact livestream studios to large event productions with multiple camera angles and professional video mixers.

Find out more about our equipment:

➡️ Equipment gallery

➡️ Dry Hire

➡️ Livestream Shop

➡️ Twitch Studio Munich – for gaming and business streams

Conclusion

Stream1 provides you with the highest level of technical equipment for your livestream production – reliable, flexible and customizable. With tested technology, comprehensive advice and optional rental, your event will be a technical success.  🎥🔧🚀

Yes – Stream1 specializes in the implementation of large and technically demanding live streams. Whether it’s a major event, an international event or an elaborate hybrid production – the Stream1 team has the know-how and the technology to implement your project professionally.

Thanks to years of experience and state-of-the-art equipment, Stream1 is particularly suitable for companies, agencies and institutions that place the highest demands on quality, stability and versatility.

🏟️ Which events is this suitable for?

Stream1 regularly realizes livestreams for:

🎤 Press conferences with multiple cameras and live broadcasts

🏛️ Conferences and meetings with interpreter audio and parallel streaming

🌍 Hybrid large-scale events with on-site participants and a digital audience

📺 Multilingual streams with separate audio tracks

🎓 Trade fairs, award ceremonies or business events that are broadcast worldwide

🧠 What makes an elaborate livestream?
A sophisticated live stream often includes:

🎥 Multi-camera productions with cameramen, directors and picture mixers

🖥️ Live graphics, overlays and belly bands

🎚️ Parallel sound mixing for stage, stream and simultaneous translation if required

🛰️ Live circuits and remote participants

💻 Streaming to several platforms simultaneously (multi-streaming)

🔒 Data protection-compliant solutions, e.g. on your own servers or with password protection

All of this can be individually planned and implemented with Stream1.

⚙️ What technology is used?

For every large-scale production, Stream1 comes along as required:

📡 Mobile or stationary streaming regions

🎥 Camera technology at broadcast level

🎙️ Sophisticated sound and lighting systems

Redundant internet solutions and backup systems

👥 An experienced team of technicians, camera operators and project managers

✅ Conclusion

Whether live show, conference or major international event: Stream1 is the right partner for complex live streams that have to meet the highest technical and conceptual requirements.

With tailor-made solutions, proven technology and a strong team, Stream1 ensures that even complex productions are realized smoothly, safely and in impressive quality – live and worldwide.  🌍📡🎥

If you want to realize your own livestreams but don’t have the right equipment, Stream1 offers you a flexible solution: In addition to the full-service offer, you can also rent the livestream equipment separately – without any additional production.

This model is also known as dry hire and is ideal for companies, agencies or content creators who are technically adept and want to take over their production themselves – but want to use high-quality technology.

🧰 What exactly can I rent from Stream1?

Stream1’s technology rental service provides you with professional equipment for various applications:

📷 Cameras – e.g. the Canon PTZ CR-N500 for automatic camera guidance

🎚️ Picture mixer and video controls – for controlling multiple sources

🎤 Sound technology – Microphones, audio interfaces, radio links and much more.

💼 Mobile streaming control room – for flexible use at events or on-the-go productions

The technology is ready for immediate use and is suitable for studio productions as well as for mobile live streams at trade fairs, conferences or webinars.

Whether cameras, vision mixers, mobile streaming control rooms or sound equipment – Stream1 provides the right technology. On request, we can also provide technical instruction or support during production.

More information about renting livestream equipment:

➡️ Canon PTZ CR-N500 camera for hire

➡️ Professional livestream technology for events

✅ Conclusion

Stream1’s dry hire offer gives you the opportunity to rent modern livestream equipment flexibly – independently of a booked production. Whether for internal events, external livestreams or hybrid events: Technology rental is the perfect solution for anyone who wants quality but wants to keep the implementation in their own hands.

📦 Simply rent, set up and stream – with equipment from Stream1.

Stream1 relies on a combination of high-quality PTZ cameras, 4K cameras and mobile control room setups to produce live streams in first-class quality. Depending on the requirements and type of event, specialized camera and control room solutions are used to ensure razor-sharp images, dynamic perspectives and smooth production. The right livestream technology plays a decisive role here.

PTZ cameras for automated camera movements

For professional live streams with flexible camera movements, Stream1 relies on PTZ cameras (pan-tilt-zoom) from Canon and Panasonic. These cameras can be operated remotely so that one person can control several cameras at the same time.

Advantages of PTZ cameras

• Remote-controlled camera movements for dynamic perspectives
• Easy integration into compact livestream setups
• Perfect for webinars, hybrid events or trade fairs
• Find out more about the CR-N500 PTZ camera from Canon: Canon PTZ CR-N500 camera for hire

4K cameras for razor-sharp images

Stream1 relies on professional 4K cameras with high-quality lenses for live streams with the highest level of detail and brilliant colors. These cameras are ideal for product presentations, conferences or hybrid events where particularly high image quality is required.

Advantages of 4K cameras for live streams

• High resolution for razor-sharp details
• Professional optics for perfect image sharpness
• Ideal for large productions and live events
• Find out more about professional livestream technology: Livestream technology & equipment at Stream1

Mobile & large control room systems for livestreams

Stream1 relies on mobile vision mixers and professional control room systems to ensure that live streams are transmitted in the best possible quality, both visually and technically. Various control setups are available depending on the size and requirements of the production.

Compact control room for small rooms & mobile productions

A compact control room is particularly suitable for live streams where there is little space for technology, yet this small solution offers all the important functions for a professional production.

Ideal for:

• Trade fairs and conferences with little space for technology
• Hybrid events with multiple players and live graphics
• Fast and mobile applications for professional live streams
• Use in Livestream Studio Munich
• Find out more about compact control room systems: Compact control room for confined spaces

Large broadcast director for multi-camera productions

Stream1 relies on large broadcast control rooms for complex multi-camera productions with several camera angles, animations and live graphics. And these systems are ideal for demanding livestream events with high technical requirements.

Areas of application:

• High-quality corporate events and product presentations
• Hybrid events with international spectators
• Live productions with complex direction technology
• Find out more about professional livestream direction: Livestream production in Munich with state-of-the-art technology

Conclusion: Perfect technology for every livestream production

Whether you need a small mobile control room or modern broadcast technology, we are confident that we can offer the right solution for live streams of any size. With remote-controlled PTZ cameras, high-resolution 4K cameras and professional control room systems, the team ensures a smooth and high-quality broadcast.

More information and advice on the right technology for your livestream production: Contact & advice

When livestreaming, various legal requirements must be observed in order to avoid warnings, fines or legal consequences. Stream1 supports you in making your livestreams legally compliant and GDPR-compliant.

There are some important legal rules for live streaming:

• Observe copyright – Only use your own or license-free content such as music, images or videos to avoid warnings.
• GDPR & data protection – If people can be seen in the stream, obtain their consent beforehand and inform viewers about the processing of their data.
• Music licenses (GEMA/GVL) – If you use music, you must check whether license fees apply.
• Imprint & privacy policy – Every livestream platform or website needs a legally compliant imprint and privacy policy.
• Labeling requirements – advertising & sponsorship must be clearly labeled as advertising
• Accessibility & Mandatory information for public events – additional requirements apply, for example, to accessibility, equality or information obligations
  
  
  

Laws, guidelines and requirements relating to live streaming change regularly. At Stream1, we follow these developments continuously and closely to ensure that our work is always legally compliant and future-proof. Our team keeps up to date with new rulings, amendments to the GDPR and requirements regarding licenses and platform rules.

Thanks to our experience and continuous training, we can identify and eliminate legal uncertainties at an early stage – and thus ensure that your livestream is not only technically, but also legally, on a firm footing.

Conclusion

Legal certainty is an important success factor for livestreaming. From the GDPR to copyright law and imprint obligations: Stream1 ensures that your livestreams are legally compliant – transparently, professionally and in line with the latest legislation. ⚖️📡✅

Choosing the right live streaming platform is crucial for the success of a live stream. It not only influences how many people you can reach, but also how well you can interact with your audience, what technical options are available to you and how you can use your content in the long term.

A comparison of the most important livestreaming platforms will help you find the right solution for your content, target groups and goals.

🔍 What is important when choosing a platform?

• Before you decide on a video streaming platform, you should clarify the following questions:
• Who is my target group? (public, internal, B2C, B2B)
• How do you want to interact? (live chat, question window, surveys, emojis)
• What quality and stability is required?
• Should streams be saved or reused?
• Is monetization or access control relevant?
  
  

Different live streaming platforms are available based on these criteria.

💡 A comparison of the most popular live streaming platforms

1️⃣ YouTube Live

Ideal for: wide reach, webinars, product presentations, events

Advantages:

• Worldwide visibility without login
• Good video quality & automatic storage
• Supports subtitles and interaction via live chat
  
  

Special feature: Easy integration into websites & SEO-friendly

2️⃣ Facebook Live

Ideal for: Community building, social media marketing, spontaneous formats

Advantages:

• Direct connection to the existing Facebook community
• Viewers can like, share and comment – high interaction
• Livestreams appear in the newsfeed and also reach passive users
  
  

Special feature: Ideal for using organic reach on the social web

3️⃣ Twitch

Ideal for: Gaming, e-sports, interactive formats, live talks

Advantages:

• Focus on real-time communication with chat & emotes
• Monetization through subscriptions, donations & advertising
• Large and active user base, especially in younger target groups
  
  

Special feature: Strong community loyalty through regular streaming

4️⃣ Vimeo Livestream

Ideal for: professional business streams, conferences, paid content

Advantages:

• High-quality streaming with branding options
• Option of paywall or password-protected transmission
• No advertising, full control over the appearance
  
  

Special feature: Particularly suitable for companies, schools and agencies

5️⃣ Internal company solutions (e.g. Zoom, Microsoft Teams)

Ideal for: internal communication, training, meetings

Advantages:

• GDPR-compliant, closed environments
• Screen sharing, question window & recording option included
• Familiar from everyday working life, low entry hurdle for employees
  
  

Special feature: Not public – ideal for confidential content

🔁 Multistreaming: using several platforms at the same time

Many companies and creators rely on multistreaming, i.e. simultaneous transmission to several platforms. This allows you to reach your target group wherever they happen to be – be it on YouTube, Facebook, LinkedIn or Twitch.

Tools such as Restream, StreamYard or vMix make it possible to use several live streaming platforms in parallel without having to broadcast the stream several times.

Advantage: Maximum range with the same production costs

Pay attention to: Synchronization of the chats and possibly slightly different requirements of the platforms

✅ Conclusion

The best live streaming platform depends entirely on your goal. While YouTube Live ensures reach, Vimeo offers professional functions and Twitch scores with interaction. Internal platforms such as Zoom are perfect for closed events.

A smart live streaming platform comparison will help you make the right decision – and when in doubt, multistreaming is the way to serve different target groups at the same time. 🎥🌍

Branding plays a crucial role in the perception and success of a livestream. It not only ensures a professional appearance, but also helps to strengthen the corporate identity and bind the audience to the brand in the long term.

A consistent design creates trust and recognition so that viewers immediately recognize that the livestream is from your company or brand. Consistent branding conveys professionalism and strengthens credibility, especially if the livestream is used for business purposes, such as product presentations, webinars or conferences.

✅ Tips for successful branding in the livestream:

• Use individual overlay – Integrate your company logo and corporate design directly into the stream.
• Customize Colors & Fonts – Use visual elements that are consistent with your brand.
• Insert intro and outro sequences – Welcome viewers with a professional intro and say goodbye with a brand-typical outro.
• Integrate watermarks – A discreet marking ensures that your content remains recognizable as your property.
• Use hashtags & interactive elements – A dedicated hashtag for the livestream makes it easier to find on social media.

Strong branding helps to ensure that your company or brand is associated with high-quality content in the long term. 🚀

🚀 Why is this important for your livestream marketing?
A strong brand presence in the livestream ensures that you are not only seen, but also recognized and remembered. Especially in the competition for attention in the digital space, it is crucial to leave a lasting impression.

✅ Conclusion

Branding turns a simple livestream into a brand experience. It creates trust, conveys quality and promotes loyalty to your audience. With a clear design, recognition value and brand-specific content, your livestream becomes a real marketing tool. 💼📡

How do I choose the right resolution and bit rate for my livestream?

Choosing the optimum resolution and bit rate is crucial for the quality of a live stream. While a high resolution ensures a sharp image, the bit rate determines how much data is transmitted per second. However, not every internet connection or platform supports the highest possible quality – so it is important to choose the right settings.

What does bitrate mean and why is it important?

The bit rate indicates how much data is sent per second from the streaming encoder to the platform. It is measured in kilobits per second (kbps) or megabits per second (Mbps). A higher bit rate ensures better video quality, but also requires a faster and more stable internet connection.

What is the ideal resolution and bit rate?

Depending on the platform, viewer device and internet speed, there are recommended settings for the live stream quality:

• 1080p (Full HD) → 5,000 – 8,000 kbps (ideal for high-quality streams with a good internet connection)
• 720p (HD) → 2,500 – 4,000 kbps (good balance between quality and bandwidth consumption)
• 480p (SD) → 1,000 – 2,500 kbps (suitable for slower internet connections or mobile viewers)

Important: The upload speed of your Internet connection should be at least twice the selected bit rate in order to avoid buffering times or loss of quality.

What factors influence the choice of resolution and bit rate?

1. Internet connection – A stable upload is essential. If your internet speed fluctuates, a high bit rate could lead to dropouts or poor streaming quality.
2. Platform requirements – YouTube, Facebook, Twitch & Co. have different specifications for maximum bit rate and resolution. You should find out about the recommended settings before streaming.
3. Target group & devices – Mobile viewers with limited data volume tend to benefit from a lower bit rate, while desktop or smart TV viewers benefit from a higher quality.
4. Computing power of the streaming PC – A high resolution with a high bit rate requires a powerful CPU or GPU to process the stream smoothly.

Conclusion

The right combination of resolution and bit rate ensures a perfect live stream experience. If you have a fast internet connection and good hardware, you can stream at 1080p and a high bit rate. Those looking for a more stable and flexible solution are well advised to use 720p and a medium bit rate. Test different settings before the livestream to find the best balance between quality and stability. 🚀

If you don’t just want to “simply go live”, but want to produce high-quality live streams with professional standards, you need more than just a smartphone. The quality of a live stream depends largely on the right technology and software – both in terms of image and sound as well as transmission and processing.

For a high-quality live stream, you need the right combination of hardware and software. Here are the most important components:

1. hardware – the right equipment for a professional picture and sound

• Camera – A DSLR, a camcorder or a high-quality webcam ensure sharp images.
• Microphone – External microphones such as lavalier or condenser microphones offer better sound than built-in laptop microphones.
• Light – Softboxes or LED panels improve the illumination and prevent dark or unfavorable images.
• Encoder – Either a hardware encoder or a powerful computer to convert the video into a streamable format.

2. software – programs for smooth transmission

• Streaming software – OBS Studio (free), vMix, Wirecast or Streamlabs OBS help to broadcast the video and add live elements.
• RTMP server or cloud services – For professional livestreams with your own infrastructure or increased data protection.

3. internet connection – stability is crucial

A fast and stable internet connection is essential. An upload speed of at least 10 Mbit/s is recommended to avoid delays or image loss.

With the right combination of technology and software, you can create professional livestreams that inspire your audience! 🎥🎤✨

In order to professionally implement a live stream, you not only need a good camera and a stable internet connection, but above all the right software for live streams. These programs ensure that your video and audio material is processed, designed and reliably sent to the selected platform in real time.

Whether you are just starting out or are already planning complex productions, there are numerous livestreaming software solutions that are suitable for different purposes.

🔧 What makes a good livestreaming software?

The best live streaming video software allows you to:

• Feeding and processing multiple video and audio sources
• Designing your stream with overlays, belly bands, music or effects
• Switching between scenes or camera angles
• Direct output to platforms such as YouTube, Facebook, Twitch or via your own servers
• Recording the stream for later use (Recording)
  
  

Which video streaming program you choose depends heavily on your goals and your technical level.

💡 The most popular livestreaming software solutions at a glance

1️⃣ OBS Studio

Ideal for: Beginners, advanced users, creative projects

Advantages:

• Free and open source
• Supports almost all platforms
• Numerous plug-ins and individual customization options
  
  

Special feature: Very popular with creators and educational institutions – thanks to flexibility and constant further development

🔧 Tip: With a little training, even complex setups can be implemented – ideal for getting started.

2️⃣ Streamlabs OBS

Ideal for: Gaming streamers, influencers, interactive formats

Advantages:

• Specially optimized for Twitch & YouTube gaming
• Integrated functions for donations, overlays, chat & alerts
• User-friendly interface
  
  

Special feature: Particularly popular in the gaming and creator scene

🎮 Tip: Ideal if you want to integrate many interaction elements in the stream.

3️⃣ vMix

Ideal for: professional multi-camera productions, hybrid events, companies

Advantages:

• Supports up to 100 inputs (e.g. cameras, videos, presentations)
• Live graphics, instant replay, NDI & more
• Integrated streaming, recording & even call-in guests
  
  

Special feature: High performance, but subject to a fee – with staggered licenses

🎥 Tip: For technically demanding events – e.g. conferences, church services or live shows.

4️⃣ Wirecast

Ideal for: professional events, companies, educational institutions

Advantages:

• Very stable performance even with long streams
• Comprehensive functions for titles, scenes, live edits
• Direct integration with multiple platforms
  
  

Special feature: Chargeable – but comprehensive support and updates

🏢 Tip: Particularly strong for formal, high-quality productions with lots of inserts and sources.

📌 What should you consider when choosing software?

Technical requirements: How many cameras do you use? Do you need special audio functions or virtual studio technology?

Platform compatibility: Not all software supports all platforms equally well – check the options.

Ease of use: Depending on your previous experience, you should choose the software that suits your skills.

Costs: While OBS is free, vMix or Wirecast require a license. However, many tools offer trial versions.

✅ Conclusion

Choosing the right livestreaming software is a crucial step on the way to a successful livestream. From free solutions such as OBS Studio to professional suites such as vMix or Wirecast – each video streaming program offers individual strengths.

Use the software that suits your requirements: Do you just want to go live or create complex productions with lots of sources, overlays and recording functions? The right live streaming video software will take your stream to the next level – reliably, flexibly and professionally. 🎬✨

If you want to earn money with your livestream, there are various ways to generate revenue. The right strategy depends on your target audience, the content of the stream and the platform you choose. Here are the most important methods for monetization:

1. advertising and advertisements

Many platforms make it possible to generate revenue through advertising:

• YouTube Live & Facebook Live – Ads before or during the stream generate additional revenue.
• Twitch advertising – Streamers can earn money with short commercials during the broadcast.

This method is particularly suitable for streams with a high number of viewers, as the advertising revenue depends on the number of views.

2. sponsoring and product placements

Companies and brands often pay to have their products or services presented in a livestream. There are various approaches to this:

• Direct sponsorship – A brand pays for the mention or placement of its product in the stream.
• Affiliate links – you receive a commission for every sale generated via a special link in your stream.

This method works particularly well for influencers, gamers or experts who talk about products that interest their audience.

3. paid content: Pay-per-view & ticketing

If your livestream offers exclusive content, you can charge for access:

• Vimeo Livestream & Dacast – Offer ticketing options for viewers who pay for access.
• Own website – With a member area, you can activate paid live streams for paying customers only.

This method is particularly suitable for conferences, webinars or exclusive events that offer added value for paying viewers.

4. donations & crowdfunding

Many viewers support streamers voluntarily through donations or recurring contributions:

• Twitch (Bits & Donations) – Viewers can donate money directly in the stream.
• Patreon & Ko-Fi – platforms where viewers can pay monthly for exclusive content.
• YouTube Super Chats – Viewers can pay for a highlighted message during the stream.

This method is well suited to content creators with an engaged community.

Which platform offers the best sources of income?

The choice of the best platform depends on your content and your target group:

• YouTube & Facebook Live – Good for advertising and high reach.
• Twitch – Perfect for gaming & donations by fans.
• Vimeo Livestream & Dacast – Ideal for professional events with ticket sales.
• Patreon & Ko-Fi – Suitable for long-term support through subscriptions.

Conclusion

There are many ways to monetize a livestream – be it through advertising, sponsorship, ticket sales or donations. Choosing the best method depends on how you address your audience and what added value your livestream offers. 🚀

A livestream does not end with the last spoken word – on the contrary: with well thought-out post-processing, the recorded stream can be reused in a variety of ways. The simplest option is to make the complete recording available, for example on your own website or platforms such as YouTube or Vimeo. This allows viewers to watch the live stream at a later date.

However, it is even more effective to break down the stream into small, targeted pieces of content. Selected snippets or highlights can be used perfectly for social media – for example as short video clips with a pithy quote or as knowledge snippets that are placed on LinkedIn, Instagram or TikTok.

A best-of summary is also well suited: either as a review in a new livestream or as a promotional video for upcoming formats. Another example of subsequent use is the creation of a blog article or a summary in text form to reach new target groups, for example via SEO or newsletter marketing.

Here are the best strategies to get the most out of your livestream:

The most important strategies at a glance:

• Provision of the complete livestream recording
• Production of short snippets for social media
• Creation of highlights or review videos
• Integration in newsletters, blog posts or podcasts
• Planning content in advance for the time between livestreams
  
  

1. provide livestream as recording

One of the simplest and most effective methods is to offer the livestream as video-on-demand:

• YouTube & Vimeo – Upload the recording so viewers can watch it anytime.
• Own website or member area – Exclusive access for paying members or registered users.
• Social media upload – Publish the stream to platforms such as Facebook or LinkedIn for long-term visibility.
  
  

Especially on YouTube, a recorded livestream can still generate views months later.

2. create highlights & best-of clips for social media

Not every viewer has time to watch the entire livestream. It is therefore worth creating short highlights or best-of clips:

• 30- to 60-second clips for Instagram, TikTok or YouTube Shorts.
• Summarizing videos with the most important statements for LinkedIn or Facebook.
• GIFs or short snippets for Twitter/X to arouse curiosity about the full recording.
  
  

Short, concise excerpts keep the content alive and can draw the attention of new viewers to the livestream.

3. create blog articles or transcripts

A livestream often provides valuable content that can also be used in writing. Creating a transcript or blog article from the stream can have several advantages:

• SEO optimization – search engines can find the content more easily and make it easier to find.
• Increased reach – people who prefer reading to watching videos can consume the content.
• Additional added value – The article can be enriched with further links, images or sources.
  
  

Tools such as Otter.ai or Sonix help to transcribe livestreams automatically.

4. use livestream as an advertising medium for future events

A well-produced livestream can be an ideal advertising tool for future events:

• Email newsletter – Share the link to the recording with your community.
• Websites & landing pages – Use snippets or testimonials to attract participants for upcoming livestreams.
• Social Proof & Trust – Show through past successful streams what new viewers can expect.
  
  

In the long term, a livestream can help to attract more viewers for future broadcasts.

5. reuse content for other formats (repurposing)

Your livestream can also be prepared for other media formats:

• Podcast creation – Use the audio recording as a podcast episode.
• Infographics or quotes – use important insights from the stream as graphics for social media.
• Presentations & webinars – content can be integrated into training material or presentations.
  
  

This content recycling ensures that your livestream can be used for different target groups and platforms in the long term.

Conclusion

A livestream doesn’t have to end after the broadcast – on the contrary: it can be reused as a video, article, social media clip or podcast. Clever reuse increases your reach, attracts new viewers and creates long-term added value from a single livestream. 🚀

A livestream is a great way to share content with the audience in real time. However, companies, content creators or event organizers often want to make the stream available afterwards, whether for viewers who missed the live event or for marketing and archiving purposes. Fortunately, there are several simple methods to record a livestream and reuse it later.

1. use integrated recording functions

Many streaming platforms already offer a built-in recording function that allows you to save the live stream directly:

• YouTube Live & Facebook Live – Streams are automatically saved and can be viewed or downloaded again later.
• Zoom & Microsoft Teams – Both platforms offer an integrated recording option, ideal for webinars and online meetings.
• Twitch – With the “Past Broadcasts” function, streams can be saved for up to 60 days.

These functions are easy to activate and require no additional software or hardware.

2. recording with external software

If the streaming platform does not offer a recording option or you want to save the stream directly to your computer, you can use external software. Here are some popular programs:

• OBS Studio (free) – Enables both streaming and simultaneous recording on your PC or Mac.
• vMix – Professional livestream software with advanced recording options.
• Wirecast – A powerful software for high-quality live productions with recording function.

These programs give you more control over the quality of the recording and allow you to save the live stream locally as a video file.

3. recording with hardware solutions

For professional live streams or if independent recording from the streaming software is desired, there are special hardware devices that can record streams:

• Blackmagic Atem Mini – A popular hardware encoder that saves live streams directly to an external hard disk.
• Elgato Game Capture – Particularly suitable for gaming streamers to record streams in high quality.
• Standalone recorders – devices such as the Atomos Ninja record in professional quality and are suitable for high-quality productions.

These hardware solutions are particularly reliable and avoid performance losses that can occur with software recording on the PC.

Tips for optimal recording

No matter which method you choose, here are some best practices to get the best quality out of your livestream recording:

✅ S ave in high quality – Select at least 1080p Full HD as the resolution to ensure razor-sharp playback.

✅ Plan for sufficient storage space – livestream recordings require a lot of storage, especially in high quality. External hard disks or cloud storage help to avoid bottlenecks.

✅ S chedule post-production – If the stream is to be used further, you can edit it with editing software and create highlights for social media or future promotions.

Conclusion

Recording a live stream is easier than you think! Whether via platform functions, software or special hardware – there is a suitable solution for every budget and every requirement. A well-stored and post-edited recording can increase the value of your livestream in the long term and ensure reach even after the live broadcast. 🚀

A livestream often only unfolds its full effect when it is embedded directly on your own website. Whether for an event, a webinar or a product presentation – integrating a livestream on your own website ensures greater professionalism, more control and a seamless user experience.

1. how does the integration of a livestream work technically?

Basically, you need two components:

• A player that can display the video
• A streaming source, i.e. the actual live stream (e.g. in M3U8 format)
  
  

This technology is already prepared in many modern website construction kits or content management systems such as WordPress with Elementor.

2. integration via internal player (e.g. with WordPress & Co.)

Many themes or plugins already include a video player.

✅ This is how it works:

• A streaming URL (usually M3U8) is stored in the configuration of the player
• The player retrieves this link and plays the livestream on the website
  
  

This solution is ideal if you maintain your website yourself or have developer access.

3. integration via iFrame – the easy way

With Stream1, we offer you the convenient option:

✅ We provide an iFrame code that you can simply embed on your website – similar to a YouTube video.

This code can be inserted directly into HTML elements and works on:

• WordPress
• Typo3
• Contao
• Individual CMS or store systems
  
  

The iFrame contains all the necessary parameters to display the livestream reliably and in high quality – even with optional livestream moderation, chat integration or password protection.

4. why should you embed the livestream on your own website?

• Brand image remains consistent
• No distraction from advertising or third-party content
• Visitors stay on your site
• More control over data protection and user guidance
  
  

Conclusion:

Whether you want to integrate the live stream on your own website or hand over the complete integration to us – Stream1 supports you in all variants, from the technology to the implementation.

Embedding a live stream on a website has never been so easy.

📞 Get non-binding advice now: 089-4141-45310

The best platform for your livestream depends on the audience you want to reach and the features you need. Here are some of the most popular options:

• YouTube Live – Free and with a wide reach, ideal for public events and brand appearances.
• Facebook Live – Perfect for community interaction and direct exchange with followers.
• Vimeo Livestream – Professional solution with branding possibilities and payment options for exclusive content.
• Twitch – Ideal for gaming, interactive content and a young, engaged audience.
• Own RTMP servers – The best choice for maximum control, data protection and customized live streams.

Yes, it is possible to broadcast a live stream simultaneously on several platforms without any problems– and this is now standard practice for professional productions. As an experienced provider, Stream1 routinely takes on this task and ensures that the signal can be streamed simultaneously on platforms such as YouTube Live, Facebook Live, LinkedIn, Twitch or your own website.

It is important to choose the right format. Platforms generally expect either the classic 16:9 format (landscape format) or – especially for social media – the 9:16 format (portrait format)*. Depending on the target group and platform, the live streaming setup should be adapted accordingly.

Technically, the signal is distributed via:

• Own livestream servers on which the signal is centrally managed and redistributed
• Multi-platform services such as Restream or Livestream-Server.de
• Encoder hardware, e.g. from Kiloview or MineMedia, which output multiple streams simultaneously
• Compact solutions such as the YOLO Box, which already offers integrated cloud functions for multi-streaming
  
  

There is no noticeable difference for the viewer – for the organizer, however, it means maximum reach with just one central stream. This allows the event to take place simultaneously on several channels and reach a larger target group.

There are various ways to implement multistreaming so that you can stream on several platforms at the same time:

1. streaming software with multistreaming function

Some streaming programs offer native support for multistreaming. Here are some of the most popular options:

• OBS Studio (with plugins or Restream.io)
• Streamlabs (premium function required)
• XSplit (offers multistreaming in the paid version)
  
  

2. use multistreaming services

If your streaming software does not offer built-in multistreaming, you can use external services. These automatically forward the stream to several platforms:

• Restream.io – Supports over 30 platforms
• Castr – Ideal for professional streams with high quality
• StreamYard – Perfect for webinars and interviews
  
  

Multistreaming on individual platforms – what you need to consider

Each platform has its own requirements and rules for live streaming. Here are the most important points:

YouTube

• Supports streaming via RTMP
• Requires confirmed account for livestreams
• Recommended: 4,500-9,000 Kbps bit rate for Full HD streaming
  
  

Twitch

• Partners and affiliates may not stream in parallel on other platforms (exclusivity rule!)
• Multistreaming is permitted for non-tied streamers
• Supports low latency mode for better interaction
  
  

Facebook Live

• No exclusivity rule – multistreaming is possible
• Supports streaming via third-party software
• Maximum bit rate: 6,000 Kbps
  
  

TikTok Live

• Requires at least 1,000 followers to go live
• Streaming software such as Streamlabs or Loola.tv required
• Optimal resolution: 720p or 1080p
  
  

Kick.com

• Supports multistreaming without restrictions
• High profit sharing for streamers (up to 95% of revenue!)
• Lower requirements for monetization than Twitch
  
  

Advantages and challenges of multistreaming

Advantages:

✅ More reach and a larger community

✅ Easier growth through parallel target group approach

✅ Independence from a single platform

Challenges:

⚠️ Higher system requirements (stable internet connection required)

⚠️ Different chat interactions on multiple platforms

⚠️ Twitch partners are not allowed to multistream

Conclusion

Yes, you can stream on several platforms at the same time: With the right software and multistreaming services. However, you need to pay attention to the specific rules of the platforms and a stable internet connection for an optimal streaming experience.

If you want to increase the number of viewers of your livestream, you should rely on a targeted marketing strategy. The most important lever for this is to promote the stream on all available channels. This primarily includes social media platforms such as LinkedIn, Facebook, Instagram or X (formerly Twitter), but also traditional communication channels such as the company newsletter, invitations by email or notices on your own website.

It is also advisable to draw attention to external platforms or event portals (e.g. Eventbrite, LinkedIn Events or industry-specific sites). A landing page with a registration option or a teaser video can also help to generate interest at an early stage.

In addition to the application, regularity is a decisive success factor. If you go live more frequently and establish a fixed broadcasting schedule, you will build up a loyal community over time. This creates a returning audience that actively follows the livestream and also recommends it to others.

It is also important to design the content of the livestream in such a way that it offers added value, excitement and interaction. Only then will viewers stick around until the end – and come back next time.

To summarize:

• Targeted application via social media, newsletter and website
• Use of teasers, registration pages and mailings
• Establishment of a regular livestream routine
• Focus on added value and interaction
  
  

A successful livestream depends on its reach and interaction with the audience. Here are proven strategies for attracting more viewers and building a long-term community:

• Targeted announcements and marketing – Promote your livestream early via social media, email newsletters and targeted ads. Reminders on platforms such as Facebook or YouTube increase the number of viewers.
• SEO optimization – Use relevant keywords, appealing titles and detailed descriptions to make your stream easier to find in search engines and on platforms such as YouTube.
• Cross-posting and multi-streaming – Stream simultaneously on multiple platforms such as YouTube, Facebook, LinkedIn or Twitch to reach different audiences.
• Incorporate interactive content – Encourage active participation through live polls, viewer questions and a moderated chat. The more interaction, the greater the engagement.
• Establish regular livestreams – A fixed broadcast schedule (e.g. weekly or monthly) helps to build a loyal viewership and retain your audience in the long term.
  
  

With these measures, you can increase the reach of your livestream and ensure more engagement and viewer loyalty. 🚀🎥

In order to evaluate the performance of a livestream, you should first and foremost evaluate the viewer statistics. It is particularly informative to look at how many viewers were active at what time. The recording can be used to analyze when users join and leave – attention typically drops significantly after about an hour. For business livestreams, it is therefore advisable to limit the content to a maximum of 60 minutes and keep it compact.

In addition, the geo-analysis provides information on the countries or regions from which the viewers were connected. However, this data is often only based on approximate values. If you want more precise information, you can use data protection-compliant tracking tools such as Google Analytics to record detailed user behavior – naturally only with the user’s consent.

Interaction in the live chat also serves as an important indicator for the success of a stream. Questions, emojis, reactions and live polls provide information about audience engagement.

The important thing is: analysis alone is not enough. If you want to successfully measure your stream, you should think about meaningful goals, relevant content and activating measures as early as the planning phase. This is the only way to link tracking data with specific user behavior and gain valuable insights for future livestreams.

The analysis of a livestream is crucial for measuring its success and optimizing future broadcasts. Most streaming platforms offer comprehensive analysis tools that can be used to evaluate various key figures.

Important key figures for livestream analysis:

• Number of live viewers & total replays – Shows how many people have watched the stream in real time and afterwards.
• Interaction rate – number of likes, comments, shares and reactions shows how active the audience was.
• Average dwell time – Indicates how long viewers stayed in the livestream on average. The longer, the better the viewer retention.
• Peak times of viewer activity – Shows when the most viewers were live to optimize the timing of future livestreams.
• Tips for improving livestream performance:
• Use the analysis to find out which content is well received and which is less popular.
• Experiment with different broadcast times and formats to find the ideal combination for your audience.
• Respond to viewer feedback to make future livestreams more interactive and engaging.
  
  

Through targeted analysis, you can continuously improve your livestream and retain your audience in the long term. 🎯

In a livestream, it’s not just the picture that counts – but also what happens in the chat. Comments, questions and feedback from viewers are a valuable part of every broadcast. But what happens when negative comments or so-called trolls get involved?

Dealing with trolls in live chat should be well thought out and planned – especially if you regularly hold livestream events or interactive formats.

1. corporate events usually less affected

Our experience at Stream1 shows: In the B2B sector and in internal formats (e.g. employee communication, customer events), disruptions caused by trolls are rare. Here, the participants are specifically invited and there is usually a professional tone.

2. two chat models: open chat vs. moderated question area

Open end-to-end chat

• All users can write at the same time
• Other participants can answer directly
• The organizer (i.e. your company) can have an active say
• Strong interactivity – similar to Twitch
  
  

This form is ideal for increasing the attractiveness and interaction in the livestream. However, it requires good moderation.

Moderated question window

• Participants write questions that are not directly visible to everyone
• Questions are checked internally and released if necessary
• Critical or inappropriate content can be filtered out
  
  

This option is ideal for critical or sensitive topics in particular. This allows you to retain control of the chat and avoid escalations.

3. dealing with disruptive comments in the open chat

If a troll makes itself known in an open chat, the following measures will help:

• Reference to netiquette: Make it clear that respectful interaction is desired
• Warning individual users: Sometimes a hint is enough
• Blocking individual users or IP addresses: Clear boundaries can be drawn in the event of repeated misconduct
  
  

You can act consistently here to ensure the quality of your livestream.

4. communication and preparation are the key

The best solution is always good preparation:

• Consider in advance which form of interaction suits the event
• Plan who will moderate the chat or filter questions
• Set clear rules for the tone of voice and communicate them
  
  

An actively used chat or question area can not only avoid disruptions, but also increase the success of your livestream.

Conclusion:

The right way to deal with trolls and negative comments in the livestream depends on the event format, the target audience and the technology used. With well thought-out chat management and clear communication, you can ensure a positive, productive atmosphere during your livestream events.

Why is an accessible livestream important?

An accessible livestream ensures that all viewers can consume the content without restrictions – regardless of possible limitations such as deafness or visual impairments. Targeted measures make the livestream accessible so that no one is excluded. Companies that focus on accessibility in livestreaming promote inclusion and expand their reach at the same time.

Advantages of an accessible livestream

✅ Increased reach: More people can watch the livestream, which increases viewer numbers.
✅ Better user experience: Viewers benefit from additional features such as subtitles or audio descriptions.
✅ Positive brand perception: Companies demonstrate social responsibility and improve their image.
✅ Search engine optimization (SEO): Accessible content can be better indexed and found by a wider audience.

What measures make a livestream accessible?

1. subtitles and live transcriptions

Live subtitles help deaf or hard of hearing viewers to understand the content. Automatic transcription tools or professional captioning services significantly improve accessibility. SEO tip: Use precise, keyword-optimized subtitles to make your content findable.

2. audio descriptions for the visually impaired

Audio descriptions are particularly important for visual content. An additional audio track describes relevant visual information so that blind or visually impaired people can also follow the live stream.

3. involve sign language interpreters

A sign language interpreter can be visible in a separate picture-in-picture overlay and translate the content for deaf viewers. This significantly improves accessibility and shows your commitment to inclusion.

4. clear language and visual support

✅ Simple and understandable language makes it easier for all viewers to understand.
✅ Visual support through graphics or symbols makes complex content more tangible.
✅ Short and concise sentences increase readability and comprehensibility.

5. platform selection and technical adjustments

Not all livestream platforms support accessibility equally. Choose a platform with integrated subtitle functions or special accessibility options. Also use alternative text descriptions for images and accessible presentations.

Frequently asked questions (FAQ) about accessible livestreams

Why should I make my livestream accessible?

An accessible livestream not only increases the number of viewers, but also improves the user experience and strengthens the brand as an inclusive company.

Which tools can I use for subtitles and live transcriptions?

There are various software solutions such as Otter.ai, Rev.com or YouTube auto-captions that enable live transcriptions.

Which platforms offer the best accessible streaming features?

Platforms such as YouTube Live, Zoom, Microsoft Teams or Twitch offer various accessibility functions such as automatic subtitles or screen reader compatibility.

How can I inform my audience about accessible functions?

Point out the accessibility options in the event description, in social media posts and on your website. This will help you reach an inclusive audience.

Conclusion: Why companies should make livestreams accessible

An accessible livestream creates added value for all viewers and ensures that no one is excluded. Companies that invest in accessible livestreaming solutions early on benefit from a wider reach, a better user experience and a positive brand perception.

➡ Implement the right measures now and make the next livestream accessible!

Further links:

📌 Professional livestream production
📌 Technical solutions for accessible livestreams
📌 More on SEO optimization for livestreams

Make your livestream accessible: How to reach a larger audience

A high level of interaction not only makes live streams livelier, but also ensures that viewers stay tuned longer and participate more actively. An interactive audience feels involved, heard and valued – and this is the key to successful live broadcasts.

You can use the following tried-and-tested methods to motivate your audience to participate – whether you are broadcasting a workshop, an event or a product launch live.

Actively integrate 1️⃣ live chat

The chat is one of the most important tools for interaction in the livestream. Don’t just use it as an aside, but as an integral part of your moderation:

• Greet viewers by name when they join – this creates a personal atmosphere.
• Respond to comments, questions or feedback in real time.
• Ask your audience questions to promote a culture of dialog.
  
  

Tip: Make sure that the chat can also be operated using the keyboard – particularly important for accessible livestreams.

2️⃣ Live voting tools and Q&A sessions

Use a live voting tool to involve your audience directly:

• Start small surveys on opinions, experiences or topics in the stream.
• Use a question window or integrated Q&A tools to enable structured Q&A sessions.
  
  

These elements not only promote attention, but also give you as the moderator the chance to respond to specific interests. Tools such as Slido, Mentimeter or the integrated functions of Zoom or YouTube are particularly suitable for this.

3️⃣ Gamification for motivation

People love playful elements – even in livestreams. Use gamification to increase participation:

• Reward particularly active viewers with shout-outs, fade-ins in the stream or small giveaways.
• Start small challenges or quizzes that can be answered directly in the chat.
• Create rankings or highlight comments to make participation visible.
  
  

This not only increases interaction, but also motivates silent viewers to become active.

4️⃣ Targeted call-to-actions (CTAs)

Call-to-actions are direct calls to action that you should deliberately place in the stream:

• Ask your audience to like, share or subscribe to the channel.
• Point out external content or actions, e.g. a download, a vote or an event.
• Formulate clearly when and how viewers can participate.
  
  

The more specific your appeal, the more likely it is that people will take part.

5️⃣ Co-streaming with guests

Bring guests into your stream – be it an expert, an influencer or someone from the audience themselves:

• Guests provide fresh impetus, discussions and variety.
• Joint streams increase reach through new target groups.
• Viewers often feel more comfortable asking questions themselves or joining in the discussion by talking “at eye level”.
  
  

With tools such as StreamYard, Zoom or Microsoft Teams, you can easily integrate guests – even in accessible formats.

At a glance – short and sweet:

▶ Actively use live chat

Greet viewers by name and answer their questions in real time. This creates a personal connection and encourages further comments.

▶ Surveys and Q&A sessions

Interactive elements such as live polls or Q&A sessions ensure direct participation and actively involve viewers in the stream.

▶ Use gamification

Reward active participants, for example with small giveaways, shout-outs or by displaying comments in the stream.

▶ Incorporate call-to-actions

Ask viewers to give likes, share the stream or subscribe to the channel. The more direct the call, the higher the participation.

▶ Co-streaming with guests

Invite experts, influencers or guests to add variety and discussion to the livestream.

📌 Conclusion

An interactive livestream thrives on dialog – not monologue. By deliberately using elements such as live chat, voting tools, question windows, CTAs and guest formats, you strengthen the connection to your audience and create an atmosphere in which everyone feels seen and heard.

The better you involve your audience, the more lively, sustainable and successful your livestream will be. 🌟

Livestreaming has long since become an integral part of modern corporate communication and digital marketing. Various livestreaming formats have emerged that are particularly popular and successful – both for internal purposes and in the public sphere.

1. livestream events in the corporate context

Works and staff meetings via livestream

A particularly popular format in the B2B sector is the company meeting as a livestream event.

✅ Advantages:

• No travel time or downtime for employees
• High range – even across multiple locations
• Professional production with multiple camera angles and live direction
• Interactive integration via chat or question module
• Ideal for corporate groups and larger SMEs
  
  

This format has long been an integral part of many internal communication strategies.

2. webinars and live streaming conferences

Webinar livestreams with added value

Webinar livestreams are one of the most popular formats for training courses, product demos or further education.

✅ Particularly effective for products or topics that require explanation
✅ Combination of presentation, screen sharing and live camera
✅ Interactive through Q&A sessions or polls

Live streaming conferences are also in demand – whether internal or public. They offer space for presentations, panel discussions or keynotes and can be professionally moderated and edited live.

3. interactive shopping formats: TikTok & Co.

TikTok shopping livestreams & interactive sales formats

Shopping livestreams, in which products are presented live, tested and sold directly, are becoming increasingly popular.

📦 Product specialists give a live tour of the range
🛍 Viewers can ask questions or buy directly in the stream
🎯 Particularly attractive for younger target groups on platforms such as TikTok or Instagram

Such interactive live streams are ideal for promoting new products and building a strong community.

4. community formats & engagement streams

Livestreams for community maintenance are becoming increasingly popular. Companies use them to get in touch with their target group on a regular basis – with behind-the-scenes insights, interviews, FAQs or special formats.

📣 Goal: create proximity, trust and brand loyalty
🎥 Content is authentic, direct and often designed to be entertaining

Conclusion: livestreaming events are versatile, scalable and highly effective

Whether webinar livestream, live streaming conference, works meeting or interactive shopping stream – companies and brands today use a wide range of livestream formats to reach and inspire target groups.

👉 Would you like to organize a livestream event? We will be happy to help you with the conception and professional implementation.

📞 Get advice now: 089-4141-45310

Anyone moderating a livestream or appearing as a speaker should prepare well in advance. The first step is to be clear about the key messages and objectives of the livestream. This content should be organized logically and distributed across the structure of the livestream – i.e. at the beginning, middle and end.

It is also advisable to consciously plan moments of interaction with the audience. This can take the form of live questions, comments or small surveys. It is important that the speaker always keeps the thread running. The mixture of presentation and audience involvement ensures dynamism and increases attention.

A good livestream also thrives on authentic moderation. Anyone who speaks freely, moves confidently within the topic and convinces with natural body language builds trust more quickly. This also includes being able to respond spontaneously to questions and accompanying technical processes with confidence.

Important tips for speakers:

• Structure content clearly and distribute it over the broadcasting time
• Integrate interactive elements in a targeted manner
• Be well prepared thematically
• Go live regularly to build security and reach
• Rehearse in advance to avoid uncertainties
  
  

Livestreaming is now easily accessible for almost everyone. From simple smartphone broadcasts to professional productions with multiple cameras, direction and high-end technology – the possibilities are endless. The right technology for live streams is crucial. The equipment you need depends largely on your requirements. Do you want to go live spontaneously, or are you planning a high-quality livestream show for a large and demanding audience instead?

Here you will find a comprehensive and detailed overview of the necessary technology – from simple and quick to implement solutions to professional and high-quality equipment.

1. simple live streaming solutions – get started right away

If you want to start a live stream quickly and easily, a smartphone or laptop with a webcam is often all you need:

• Smartphone: A modern smartphone enables live streams on platforms such as Facebook, YouTube, LinkedIn, Instagram or X (formerly Twitter).
• Laptop with webcam: Platforms such as Zoom, Teams or OBS Studio allow direct streaming via the integrated or an external webcam.

▶ Recommended additional technology:

• External microphone: A lavalier microphone (clip-on microphone) or a headset significantly improves the sound quality.
• LightingA simple LED ring lamp or softboxes provide better lighting conditions.

This method is particularly suitable for spontaneous livestreams, interviews or social media posts, as it is quick to set up and easy to use.

2. semi-professional livestreams – better picture and sound quality

Anyone who regularly produces live streams or is looking for a more professional and appealing look will need additional equipment to further improve the quality.

• High-quality camera: Instead of a webcam, we recommend a camcorder or DSLR/system camera with HDMI output.
• External audio recorder or mixer: A small audio interface or mixer allows you to connect several microphones.
• Improved lighting: Professional LED lights with variable color temperature ensure uniform illumination.
• Streaming software: Programs such as OBS Studio, vMix or Wirecast offer more control options for the live stream.
• Stable Internet connection: A LAN connection is more stable than WLAN and ensures reliable transmission.

This variant is particularly suitable for webinars, company events or product presentations where high image and sound quality is required.

3. professional livestream productions – for companies and events

Professional live streams with multiple cameras, interactive elements and high-quality production require comprehensive and powerful technical equipment:

Image technology – Cameras & vision mixers

• Multiple cameras: A professional livestream set often consists of three or more cameras – e.g.
• Camcorders or film cameras for high image quality
• PTZ cameras (pan-tilt-zoom) that can be controlled remotely and even track the speaker using AI
• Image mixer: These devices mix different video sources (cameras, presentations, inserts). Popular models: Blackmagic ATEM, Roland, KiloView, vMix or Wirecast
• Graphic overlays: Additional overlays such as belly bands (name tags), scores or logos are controlled via a graphic operator.

Sound technology – for clear and professional sound

• Lavalier microphones for presenters
• Headsets or handheld microphones for interviews and panel discussions
• Audio mixing console for precise sound control

▶ Investment framework:
A professional livestream set for press conferences, corporate events or large staff meetings can cost between 50,000 and 100,000 euros to purchase – and that’s just for the technology required.

4. complete solution: livestream service by Stream1

However, the best technology alone is of little use if there is no experienced team behind it. That’s why Stream1 takes care of the entire livestream production for you – from planning to successful implementation!

✅ Livestreaming for companies – professional broadcasts for every industry
✅ Stream events live and reach a wide audience
✅ Hybrid events optimally combine online and on-site participants
✅ Own internet solution for stable and uninterrupted transmission

With Stream1 as a partner you don’t have to worry about anything and receive a high-quality, professional livestream production.

5. workshops & consulting – building livestream expertise

If you would like to get into live streaming yourself, we offer:

🎓 Livestream workshops for companies
🔧 Independent purchasing advice for livestream technology
🛠 Technology rental for events and productions

💡 You can find more information in our equipment gallery.

6. obtain individual advice & quotation

Are you planning a livestream or would you like advice on the technology? Give us a call!

📞 Phone: 089-4141-45310

We can help you find the perfect solution for your livestream – whether you want to stream yourself or need a professional production.

There are now even more internal links to help users find specific information on the Stream1 website. If you would like any special adjustments, just let us know! 😊

When it comes to playing out live streams and video content, the question often arises: should I rely on an ad-financed platform – or should I opt for a paid solution? The decision depends heavily on the goal of the stream, the desired reach and control over content. In this article, we shed light on the differences and provide a well-founded assessment based on practical experience – for companies, marketers and event organizers who want to get the most out of their livestream marketing.

1. advertising-financed platforms: Focus on reach and visibility

Examples:

• YouTube
• Facebook Live
• X (formerly Twitter)
• Other social media streaming services
  
  

Advantages:

✅ Free upload & streaming
Ad-financed platforms generally do not charge anything – neither for uploading videos nor for broadcasting live streams.

✅ Wide reach & visibility
Platforms such as YouTube and Facebook are designed to distribute content as widely as possible. This is ideal for livestream marketing, which is all about high reach, visibility and brand presence.

✅ S trong integration into social media
Livestreams can be integrated directly into existing social media channels and provided with community functions such as likes, comments and shares.

Disadvantages:

❌ Ads and interruptions
The platforms are financed by advertising – your viewers could be disturbed by commercials in the middle of the stream.

❌ Little control over data protection and hosting
The videos are processed on the platform provider’s servers. This means that

– Little influence on data protection (GDPR)
– Hardly any control over further processing by the platform
– AI-based analysis of content by the platform itself

No exclusivity or access control Access restrictions, password protection or individual adjustments to the player are only possible to a limited extent or not at all on ad-financed platforms.

2 Paid platforms: Control, security and individuality

Examples:

• Vimeo
• Livestream-server.com
• Own servers or CDN-based platforms
  
  

Advantages:

✅ Full control over content and accessPayment platforms enable features such as:

• Password-protected livestreams
• Specific target group management
• Integration into your own websites or apps
• Hosting on European or German servers (e.g. for GDPR-compliant applications)
  
  

✅ No advertising in the livestream You decide what is shown – without third-party advertising or interruptions. Ideal for high-quality content such as:

• Corporate Communications
• Internal events
• Paid formats and training courses
  
  

Technically adaptable & expandableYou can react individually to requirements – for example, when integrating translations, multilingual subtitles or interactive features.

Disadvantages:

❌ Paid
Paid platforms incur ongoing costs for hosting, bandwidth and possibly technical support.

❌ Lower reach
As these platforms are not automatically linked to a social media community, the target group must be actively guided to the stream.

3. when which platform makes sense – our conclusion as livestream professionals

There is no one right solution. Rather, the choice of platform depends on the purpose of your livestream :

Target:

• High reach & visibility
• Exclusive content, internal communication, data protection
• Interactive features, individual customization
  
  

Recommended platform:

• Platform financed by advertising (e.g. YouTube)
• Own livestream infrastructure (e.g. via Stream1)
• Paid platform (e.g. Vimeo, Livestream-server.de)
  

4 Our recommendation: Individual advice instead of standard solutions

At Stream1, we rely on sound advice. We know both the advantages of platforms such as YouTube for livestream advertising and the technical and data protection requirements of companies that prefer their own, protected livestream platform.

Our services:

• Selecting and setting up the right platform
• Integration on your website or in your app
• Data protection-compliant implementation (GDPR)
• Technical support before, during and after the livestream
  
  
  

Are you unsure which platform suits your livestream?

Call us on 089-4141-45310 – we will advise you individually, honestly and professionally.
Stream1 – your partner for professional livestreaming, livestream marketing and reliable technical implementation in Munich, Bavaria and throughout Germany.

The question of the cost of a professional livestream cannot be answered in general terms – because it depends heavily on the individual requirements. The location, technical setup, personnel costs, duration and complexity of the event all play a decisive role in the calculation.

1. what do the costs for livestreaming events depend on?

The price range for professional livestream events is wide – depending on how elaborate the event is planned and what technology or support is required. The most important influencing factors include

• Format of the stream (e.g. webinar livestream, live streaming conference, trade fair broadcast, etc.)
• Size and duration of the event
• Number of cameras and people used
• Production location (e.g. on-site or studio)
• Necessary additional services such as graphic overlays, subtitles, interpreting, set construction or internet bonding
  
  

2. what does a professional livestream on Stream1 cost?

At Stream1, we focus on transparent pricing and realistic offers.

🔹 Entry-level price:

A simple livestream can be realized for as little as 1,000 to 1,500 euros. This allows smaller formats such as webinars or internal events to be realized professionally.

🔹 Typical cost framework:

Most of our productions are in the 8,000 to 15,000 euro range – for example for:

• Live streaming conferences
• Press events
• Hybrid livestreaming events
• Webinars with multiple cameras and interactive elements
  
  

🔹 Elaborate productions & special cases:

For multi-day productions, trade fairs or complex studio live streams with their own set construction and extensive technology, the price can rise significantly – up to 30,000-50,000 euros and more, depending on the scope.

3. regular livestreams reduce costs

Recurring livestream formats – e.g. monthly town halls, product shows or internal information broadcasts – offer great savings potential:

• The set is already assembled
• The processes are well-rehearsed
• Less preparation time required
  
  

This enables efficient and cost-effective implementation in the long term, without any loss of quality.

Conclusion:

The costs for a professional live stream are variable – but can be planned transparently. With the right partner at your side, even complex formats can be realized reliably and to a high standard.

Stream1 supports you in the planning, production and implementation of your livestream events – from webinar livestreams to live streaming conferences.

📞 Get advice now: 089-4141-45310

Livestreaming offers companies a wide range of opportunities to communicate effectively both internally and externally. From staff meetings to product presentations – livestreams can be used flexibly, efficiently and in a targeted manner.

1. internal communication: direct, efficient and connecting

Livestreams are a powerful tool for internal corporate communication – especially in large organizations or decentralized structures.

✅ Areas of application:

• Staff meetings & town hall meetings
• Works meetings
• Regular update formats with the Executive Board
  
  

✅ Advantages for companies:

• Cost efficiency: no travel or rental costs for large event rooms
• Easier scalability: even large numbers of employees can be reached without any problems
• Higher employee satisfaction through direct information and involvement
• Interactivity through live chats, polls or Q&A sessions
  
  

🎯 Livestream marketing internally means that employees feel informed, picked up and valued.

2. external communication: reach, visibility and trust

Livestreaming also plays a key role in external communication – especially in the area of livestream advertising and PR.

✅ Popular formats:

• Product presentations & launch events
• Press conferences & company statements
• Webinars and interactive information events
• Livestreams from trade fairs or showrooms
  
  

✅ Your advantages:

• High reach through online playout (e.g. on YouTube, LinkedIn or your website)
• Credibility & proximity through authentic, unedited communication
• Live feedback through direct reactions and questions from your target group
• Strong brand positioning through professional livestream marketing
  
  

📢 Livestream advertising is therefore not only attention-grabbing, but also much more efficient than many traditional advertising formats.

3. stream1: Your partner for corporate livestreams

At Stream1, we have already supported numerous companies with internal and external livestream projects – from corporations to SMEs.

🎥 Whether it’s a webinar, town hall, press conference or product show – we ensure perfect implementation.

Conclusion:

Livestreaming is a modern communication tool that helps companies to provide information efficiently, create proximity and reach their target groups better – both internally and externally.

Would you like to use livestream marketing for your company? Give us a call: 089-4141-45310.

Livestreaming is versatile and offers many different formats that are suitable for different target groups and purposes. Here are some of the most popular livestreaming formats:

1. interviews and talk shows

Livestreaming makes it possible to broadcast interviews and talk shows in real time, creating a direct connection between the hosts and the viewers. During interactive interviews, viewers can ask questions or make comments, making the dialog more dynamic and personal.

2. product presentations and launch events

Livestreams are a great way to introduce new products or services. Companies use livestreams to stream product launches, which increases reach and involves potential customers directly in the sales process.

3. Q&A sessions (questions and answers)

Q&A sessions are particularly popular as they allow viewers to interact directly with the presenter or expert. Viewers can ask their questions in real time and receive answers immediately, which is very valuable for education, companies or influencers.

4. gaming streams

Streaming video games, also known as Let’s Plays, has a huge following on platforms such as Twitch and YouTube. Gaming streams provide entertainment and allow viewers to experience the games in real time and converse with the streamer.

5. sports broadcasts

Live streaming of sporting events, whether professional or amateur level, is another very popular format. Sports fans can follow their favorite teams or athletes in real time, regardless of their geographical location.

6. webinars and online courses

Webinars are interactive online training courses or seminars that are often used for business and continuing education. They offer a virtual learning environment in which experts or teachers can pass on knowledge to a global audience.

7. music and concert streams

Musicians and artists stream their concerts to make live performances accessible to a wide audience. Fans can experience the concert in real time, which reinforces the feeling of participating in a special event.

8 Behind-the-Scenes and Events

Many content creators and brands show a look behind the scenes or stream major events in real time to bring viewers closer to the production process or provide exclusive impressions of events.

Livestreaming refers to the transmission of content in real time via the internet, while broadcasting refers to the distribution of content via traditional media such as television or radio. Livestreaming enables interactivity, while broadcasting is mostly one-way.

The boundaries between livestreaming and broadcasting are becoming increasingly blurred. While broadcasting is traditionally associated with elaborate TV productions, nowadays even TV stations use livestream technology to make their programs available online. At the same time, professional livestreams are now achieving a quality that is in no way inferior to traditional broadcasting.

But what exactly does that mean? Are there still differences? And what is important if you want to realize a high-quality live broadcast?

1. definition: Broadcasting vs. livestreaming

Broadcasting – the classic TV approach

• Refers to the distribution of TV and radio signals via traditional channels such as satellite, cable or antenna.
• High-quality productions with professional camera and sound equipment.
• A fixed broadcasting structure with a precise broadcasting schedule.
  
  

Livestream – digital real-time transmission via the Internet

• signal is streamed directly to the Internet, without a traditional TV infrastructure.
• Platforms such as YouTube, Facebook, LinkedIn or corporate CDNs are common distribution channels.
• The range extends from simple cell phone streams to professional productions.

2. technological development: broadcasting & livestreaming are converging

In the past, there were clear differences in quality:

• Broadcasting had the upper hand, as live streams were often limited by weak internet connections.
• Today, live streaming is at eye level – thanks to stable internet connections and powerful streaming technologies.
  
  

Current live streams can be transmitted in 4K quality or even higher – just like traditional TV signals. For example, major sporting events such as the Olympic Games or soccer matches are streamed live in the highest quality. The same applies to corporate events such as press conferences or town halls, which are produced in livestream quality using broadcasting technology.

3. differences in quality – it all depends on the implementation

Despite the technological convergence, there are different levels of quality in live streaming:

✔ Professional live streams (equivalent to broadcasting)

• High-quality camera and sound technology ensures razor-sharp images and perfect sound.
• Experienced directors and technicians from the TV sector guarantee professional editing and perfect scene direction.
• Reliable CDN providers (Content Delivery Networks) distribute the streams globally without any loss of quality.
  
  

❌ S impler livestreams with quality compromises

• Use of entry-level technology (e.g. smartphone or simple webcams).
• Untrained personnel lead to problems with picture, sound and direction.
• Poor Internet connection causes delays or pixelation.
  
  

Conclusion: A livestream is only inferior if it is implemented with inadequate technology or untrained staff. Professional live streams are in no way inferior to classic TV broadcasts.

4 Why is Stream1 the right partner for broadcasting & livestream?

🚀 Use of broadcasting technology for live streams

• High-quality camera, control room and sound equipment
• Experienced TV technicians & directors
• Specialized streaming infrastructure for the highest quality
  
  

🌍 Reliable distribution via leading CDN providers

• Scalable solutions for thousands or millions of viewers worldwide.
• 4K streams and multi-view functions without delay.
  
  

💡 Flexibility & innovation

• Customized livestream solutions for companies, events and media houses.
• Use of state-of-the-art technologies for interactive formats & hybrid events.
  
  

📞 Individual advice & offer

Whether broadcasting or live streaming – we ensure a perfect production. Call us on 089-4141-45310 to plan your next event with us!

Conclusion: Are there still differences?

Today, broadcasting and livestreaming are almost equivalent. In many cases, livestreaming even offers new creative possibilities that would not be feasible on traditional television.

In short:
✅ Professional livestreams = broadcasting quality
✅ Streaming technologies enable 4K productions without compromises
✅ Thanks to high-end equipment & expertise, there is no longer any difference

Let us realize your next livestream or broadcasting project together – with the highest quality, stable transmission and professional implementation!

Livestreams offer several advantages compared to pre-recorded videos:

1. real-time interaction:

Viewers can ask questions, make comments and actively participate in the event in real time. This demonstrates the advantages of livestream video recording, as it offers an interactive and engaging viewer experience that is not possible with conventional video recordings.

2. authenticity:

Livestreams convey a sense of immediacy and authenticity as everything happens in real time. There is no editing or delay, which reinforces the feeling that viewers are “live”.

3. higher range:

Livestreams can reach a larger audience because many platforms such as YouTube, Facebook or Instagram send push notifications to subscribers when a stream starts. This increases the chance of spontaneous participation.

4. direct monetization opportunities:

Livestreams make it possible to generate revenue directly during the broadcast, for example through donations, advertising, superchat (on YouTube) or exclusive content (pay-per-view). This is generally not so easy to implement with video recordings.

5. cost efficiency:

A livestream requires less preparation time as no post-production is necessary. This can be particularly advantageous for events at short notice.

6. growing community loyalty:

Livestreams help to build a closer connection with the viewer community. Viewers are more likely to feel part of an event, which strengthens brand loyalty or community engagement.

7. immediate feedback options:

Livestreams allow problems or questions from the audience to be recognized and answered immediately, which improves audience satisfaction and understanding. With video recordings, this feedback is not immediate.

In summary, livestreams offer authentic, interactive and fast ways to communicate with an audience and respond directly to their needs. They are ideal for events where real-time feedback and engagement are required.

Livestreaming means that video and audio data is transmitted in real time via the internet. This allows companies, event organizers, influencers and media to communicate live with their audience. In contrast to normal videos, which are recorded and edited beforehand, a livestream is direct and uncut. This makes it appear authentic and enables immediate interaction with viewers.

How does live streaming work technically?

1️⃣ Recording the content

• A camera or smartphone takes the picture.
• A microphone provides the sound.
• If necessary, presentations or graphics can be displayed.

2️⃣ Processing of the signal

• Streaming software (e.g. OBS Studio, vMix, Wirecast) or an encoder prepares the video for the internet.
• The video is converted into a suitable format (e.g. H.264 or H.265).

3️⃣ Transmission via the Internet

• The stream is sent live to a platform or server.
• A stable Internet connection with a good upload speed is important to avoid interruptions.

4️⃣ Viewers watch the stream

• The audience follows the livestream on platforms such as YouTube, Facebook, Twitch or Zoom.
• Viewers can participate via live chat, surveys or reactions.

Where is livestreaming used?

🎤 Company: Product presentations, press conferences, webinars

🎓 Education: online courses, training, lectures

🎮 E ntertainment: gaming streams, concerts, sports broadcasts

⛪ Religion & culture: church services, theater performances

📰 Politics & news: Live reporting, debates

What are the advantages of livestreaming?

✅ Real-time communication: viewers can ask questions and respond directly.

✅ Wide reach: people from all over the world can watch live.

✅ Authenticity: Since nothing is edited, the stream appears genuine and honest.

✅ Cost-effective: Livestreams are cheaper than traditional TV broadcasts.

Reusable: Streams can be recorded and used again later.

What are the challenges?

❌ Technical problems: Poor internet connection or poor sound quality can interfere.

❌ No second chance: errors or glitches are immediately visible.

❌ Preparation required: A successful livestream requires planning, good equipment and moderation.

Conclusion

Livestreaming is a simple and effective way to reach people worldwide. It offers companies, teachers, artists and organizations the opportunity to share their content directly and interactively. With the right technology and preparation, anyone can create high-quality livestreams and communicate with their target audience in real time. 🚀

Livestreaming is developing rapidly and is becoming increasingly interactive and immersive thanks to new technologies. Companies, content creators and event organizers benefit from innovative opportunities to reach their target groups in real time.

1. interactivity & community engagement

Viewers don’t just want to consume passively, they want to actively participate. Livestreams are becoming increasingly interactive through:

• Live surveys & polls that directly involve the audience
• Real-time chat with AI moderation to promote targeted discussions
• Co-streaming & viewer participation to show multiple perspectives

2. artificial intelligence & automation

AI will optimize livestreams by:

• Automatic subtitles & translations generated in real time
• Suggests personalized content based on viewer interests
• Chat moderation improved by AI filters to minimize trolls

3. virtual reality (VR) & 360° streaming

Immersive formats are revolutionizing live streaming:

• 360° streams enable an all-round visible event experience
• VR live streams allow viewers to virtually take part in the action
• Hologram technologies could make speakers or artists appear as 3D projections

4. monetization & e-commerce integration

Livestreams are increasingly being used for live shopping & direct sales:

• Integrated buy buttons to purchase products in real time
• Exclusive pay-per-view streams & memberships to monetize high-quality content
• Donation & subscription models for creators and companies

5. mobile & 5G streaming

The expansion of 5G networks will make mobile live streaming in high quality easier:

• Less delay & better stability
• Higher resolutions such as 4K and 8K for streams on smartphones
• Livestreams from anywhere without expensive technical infrastructure

6. data protection & security

With the increasing use of live streaming, the importance of:

• End-to-end encryption for private or company-internal streams
• GDPR-compliant solutions for companies in the EU
• Improved access controls for exclusive livestreams

Conclusion

The future of live streaming is interactive, immersive and personalized. With AI, VR, e-commerce and 5G, livestreaming is becoming more exciting than ever for companies, content creators and viewers. Those who embrace new technologies early on can secure competitive advantages and inspire their audience in innovative ways. 🚀

The future of livestreaming: trends and developments for companies

Livestreaming has long since evolved beyond the pure real-time transmission of events and presentations. As technology advances, new opportunities are opening up that companies can exploit in a targeted manner. Those who focus on innovative trends at an early stage can not only increase their reach, but also secure valuable competitive advantages.

1. interactive livestreams – more engagement through direct participation

Modern livestreams are no longer a one-way broadcast. Companies are increasingly using live polls, chats and Q&A sessions to actively involve viewers. These interactive elements increase engagement and promote a stronger bond between brand and audience.

Personalized content in particular, which responds individually to viewer behaviour, is becoming increasingly important. Companies can use this technology and engage viewers in real time.

💡 Find out more about the benefits of interactive livestreams on our livestream platform.

2. e-commerce streaming – the future of online shopping

Live shopping events, where products can be presented and purchased directly in real time, are a growing trend. This model is already established in Asia, and companies in Europe are also increasingly turning to live e-commerce streams. Even platforms such as Instagram, TikTok or Amazon Live allow customers to buy products during the stream without leaving the platform. For companies, this means a new type of digital sales that combines emotions, interaction and incentives to buy.

💡 Find out how live streaming can be used for trade fairs and product presentations: Hybrid events.

3. virtual reality (VR) & 360° live streams – creating immersive experiences

The further development of VR technology and 360° live streams opens up completely new possibilities for companies. Viewers can move virtually through events, trade fairs or product presentations and interact from different angles.

This ensures greater immersion and enables customers to engage more intensively with the content. VR-supported live streams are an exciting model for the future of live streaming for companies, particularly in sectors such as real estate, tourism and the automotive industry.

💡 Rely on innovative technologies for your livestream production: Find out more now.

4. artificial intelligence (AI) – automation & personalization

Artificial intelligence will fundamentally change live streaming. AI-supported technologies make it possible:

• Automatic subtitles & translations to make streams accessible and internationally accessible.
• Personalized content that provides individual recommendations based on viewer behavior.
• Automatic highlights & summaries that extract relevant sections from a livestream and make them available for social media or on-demand content.

By using AI, companies can make their livestreams more efficient and improve the user experience at the same time.

💡 Find out how Stream1 uses state-of-the-art technologies for your livestream events: Technology & Studio.

5. hybrid events – the combination of online and offline – the real future of live streaming for companies

Hybrid events, where some participants are on site and others are connected online, are becoming increasingly important. This is because they offer companies the opportunity to significantly expand their reach by making events accessible not only locally but also globally.

In addition, hybrid event technologies enable seamless interaction between the live and online audience. Participants are actively involved through live questions, while digital networking rooms facilitate the exchange between guests. In addition, interactive polls ensure that the online audience is just as actively involved in the event as those present on site.

💡 How to organize a successful hybrid event: Hybrid events with Stream1.

Our conclusion is: companies must use livestreaming strategically and livestreaming is no longer just an additional marketing tool for companies, but a central strategy!

• Interactive livestreams increase engagement.
• E-commerce streaming is revolutionizing digital commerce.
• VR & 360° technologies make live streams more immersive.
• Artificial intelligence optimizes content and interaction.
• Hybrid events extend the reach and improve customer loyalty.

Companies that focus on these trends at an early stage will secure a decisive advantage in digital competition.

💡 Get started with your professional livestream – get a no-obligation consultation now!