Blog posts
Blog posts

Hybrid cultural mediation: Why your event needs more than just physical visitors
It’s a familiar situation: weeks of preparation, a well thought-out cultural program, committed participants, but you only physically reach a fraction of your potential audience. Not because there is a

Streaming 2025: Why content strategies determine success and failure
Is the streaming industry at a turning point? While user numbers in Germany remain stable, user behavior is changing fundamentally. Current industry observations show: It is no longer just about

AI-supported camera tracking in the Palace of Justice: how we are setting new standards with MiruSuite
Six hours of live broadcasting. A historic venue with high security requirements. And: a first for us! At the 16th Munich Rental Court Day in the Palace of Justice, we

A bird’s eye view of sport: the souvenir video from the Helfendorf Sport Cup
The wind rushes through the rotors, the camera hovers above the action and suddenly a local sporting event becomes a cinematic experience. Professional sports videos with a drone at this

3 use cases for livestreams that you (probably) don’t know yet
When we think of livestreams, many people first think of webinars, product presentations or social media events. No question – these formats are proven and effective. But livestreaming can do

Professional moderation of your online event – our studio instead of home office
The camera is out of focus, the lighting is unfavorable, the clothes horse is still hanging in the background – welcome to the “home office webinar”. That’s fine for internal