Munich attracts DMEA: Professional video content at the trade fair
Munich 1, Berlin 0: The capital is losing another trade fair to Munich. The DMEA, previously based in Berlin, will take place at the exhibition center in Munich for the first time in April 2027. The trade fair for digital technology in the healthcare sector is regarded as the industry meeting place for IT service…
Trade fair year 2025 in Munich – a year of superlatives
A special year for the trade fair metropolis 2025 is a very special year for Messe München. Only every twelve years does the trade fair calendar turn out to be as rich in top events as this time. Eight world-leading trade fairs, the IAA MOBILITY and around 80 other guest events will turn Munich into…
Messe Film Agentur München: Short videos as a trade fair booster 2025
The trade fair world is changing rapidly. What used to be brochures and trade fair stand photos are now short videos for LinkedIn, Instagram and TikTok. Visitors want emotions, real impressions and quick information – all in under 60 seconds. This is exactly where a trade fair film agency in Munich comes in: We transform…
Virtual 1:1 consultation: Book Experts Talk for trade fairs
Networking is the top priority at trade fairs. As an exhibitor, you present the latest products to your customers and book one or two orders. This can also be achieved with a live stream and a virtual 1:1 consultation for trade fairs. Behind the concept of the Experts Talks concept is based on fixed timeslots…
Focus on companies: Why companies will continue to take part in trade fairs in 2023
Planning an exhibition stand requires many hours of work and, depending on the size and location, costs a lot of money. Nevertheless, a trade fair stand is a very popular marketing tool for many entrepreneurs. The first evidence of a trade fair can be found in the year 634, and the first sales fairs are…
Livestream and trade fairs: Figures prove the trend!
The addition of a live stream to an exhibition stand has increased significantly in recent years. This area will continue to grow in the future. Although it is difficult to find concrete figures on the implementation of livestreams at trade fairs, some data and statistics from the industry can be considered. However, the pandemic has…
Successfully implementing livestreams at trade fairs
Participating in a trade fair is one of the most popular marketing tools. And the main objective is clear: to network and generate orders. However, in times of digitalization, it is becoming increasingly difficult for exhibitors to reach their target group. In addition to travel restrictions, there are more and more reasons against visiting a…
The seven trends in the trade fair industry
Successful companies are always adapting to change. Those who are fast use their advantage. Of course, this also applies to trade fairs. In the following section, we have taken a look at current trade fair trends. This is the only way to understand how trade fairs are conceived, organized and experienced by the audience. Trend…