The trade fair world is changing rapidly. What used to be brochures and trade fair stand photos are now short videos for LinkedIn, Instagram and TikTok. Visitors want emotions, real impressions and quick information – all in under 60 seconds. This is exactly where a trade fair film agency in Munich comes in: We transform trade fair stands into digital worlds of experience.
Why short videos are so powerful in trade fair marketing
- 73% of users prefer short videos under one minute (source: Wyzowl Video Report 2024)
- Posts with video achieve 20 times more reach on LinkedIn than text-only posts.
- TikTok and Instagram Reels have an average engagement rate of over 5% – classic image posts are around 1%.
👉 This means that exhibitors who only focus on their trade fair stand are giving away reach. Those who also rely on short videos extend their presence digitally – far beyond Munich.
3 ideas on how exhibitors can use short videos at trade fairs
1st product in action – live & authentic
A 30-second clip shows how a product works. Whether food tasting, technology demo or lifestyle accessory – the live situation at the trade fair brings credibility.
Extra tip: Post directly as a reel or TikTok, use hashtags from the trade fair and generate instant visibility.
2. behind-the-scenes – creating proximity
It’s not just the product that is exciting, but also the team behind it. A brief look “behind the curtain” – set-up, voices from the stand, spontaneous visitor reactions – makes brands approachable.
Extra tip: Short team statements (“What makes this trade fair special for us?”) are suitable for LinkedIn.
3. involving the community – interactive formats
A small challenge (“Can you recognize the secret ingredient?” or “Which feature is new?”) engages trade fair visitors and works perfectly for TikTok & Instagram.
Extra tip: Q&A or surveys in story form increase engagement and prolong the trade fair presentation.
Messe Film Agentur München – Your partner for social media content
As a specialized trade fair film agency in Munich, we produce content that makes an immediate impact:
- 🎥 S hort videos & reels – optimized for TikTok, Instagram & LinkedIn
- 📡 Livestreams directly from the stand – real-time reach
- ⚡ O n-site editing – videos published on the same day as the trade fair
- 📱 Platform-compatible content – landscape and portrait formats
We transform trade fair presentations into digital experiences – authentic, emotional and measurably successful.
Conclusion
2025 is the year of short videos. If you want to remain visible as an exhibitor on social media, there’s no getting around trade fair films for LinkedIn, Instagram & TikTok. A trade fair film agency in Munich like Stream1 ensures that your brand not only impresses at the stand, but also goes viral.
👉 Fancy more reach?
Contact us at messe@stream1.eu or 089 41 41 453 10 – and let us plan your trade fair videos for social media together.
