The addition of a live stream to an exhibition stand has increased significantly in recent years. This area will continue to grow in the future. Although it is difficult to find concrete figures on the implementation of livestreams at trade fairs, some data and statistics from the industry can be considered. However, the pandemic has had a major impact on the survey results and may distort them.
Growing demand for virtual participation
According to a 2020 study by Statista, demand for virtual events rose sharply due to the pandemic. Many trade fair and conference organizers were forced to hold their events online or introduce hybrid formats.
Increase in online participants
A survey conducted by EventMB in 2021 revealed that 68% of organizers stated that the number of online attendees at their events had increased compared to before the pandemic. This indicates an increasing acceptance and demand for livestreams at trade fairs.
Change in the expectations of the audience
According to a 2020 study by Bizzabo, 82% of participants surveyed stated that they would like to continue attending virtual events after the pandemic. The ability to follow events via livestream offers flexibility and convenient access, which is appreciated by a wide audience.
Growing investment in digital infrastructure
Due to the increased demand for live streams at trade fairs, organizers are increasingly investing in the necessary technical infrastructure. This includes high-quality cameras, fast internet connections, streaming platforms and interactive tools to provide an engaging virtual experience .
Increasing reach and engagement
Livestreams enable trade fair organizers to spread their messages beyond the physical event. In a 2020 study by EventMB, 73% of organizers stated that virtual elements of their events led to greater reach. Livestreams also offer opportunities for audience interaction and engagement through chat features, Q&A sessions and networking tools.
Although specific figures on the penetration of livestreams at trade fairs are limited, the data suggests that livestreams will play an important role in the future of trade fairs. Increasing demand, changing user behavior and investments in digital infrastructure show that livestreaming technology is gaining more and more acceptance and is seen as a valuable tool for trade fair organizers.
