Especially trendy right now: video shorts for trade fairs such as Youtube Shorts. These short videos in vertical video format are particularly popular on YouTube. Shorts are usually only a few seconds to a maximum of 60 seconds long and allow creators to quickly and easily create and share engaging content with the YouTube community. With Stream1, you can even convert livestream material directly into engaging video shorts
At trade fairs in particular, shorts are a perfect way to conduct short interviewsproduct deep dives or individual aspects of a solution as a video. Either shorts are created directly from the collected livestream material or they are also specially produced by the livestream team at the trade fair.
YouTube Shorts are part of YouTube’s efforts to compete with other short-form video platforms such as TikTok. The feature was introduced to make it easier for influencers to produce short and entertaining videos and quickly achieve a wide reach. Shorts can be found on the YouTube homepage, in search results and in special shorts categories, giving the creator the opportunity to reach a wide audience and potentially go viral. But YouTube is not the only place where such short videos can be found. TikTok is the pioneer, but Facebook and Instagram are also home to shorts.
