How can I increase the number of viewers of a livestream?
If you want to increase the number of viewers of your livestream, you should rely on a targeted marketing strategy. The most important lever for this is to promote the stream on all available channels. This primarily includes social media platforms such as LinkedIn, Facebook, Instagram or X (formerly Twitter), but also traditional communication channels…
How can I analyze the performance of my livestream?
In order to evaluate the performance of a livestream, you should first and foremost evaluate the viewer statistics. It is particularly informative to look at how many viewers were active at what time. The recording can be used to analyze when users join and leave – attention typically drops significantly after about an hour. For…
How do you deal with negative comments or trolls in a live chat during a livestream?
In a livestream, it’s not just the picture that counts – but also what happens in the chat. Comments, questions and feedback from viewers are a valuable part of every broadcast. But what happens when negative comments or so-called trolls get involved? Dealing with trolls in live chat should be well thought out and planned…
How does an accessible livestream work?
Why is an accessible livestream important? An accessible livestream ensures that all viewers can consume the content without restrictions – regardless of possible limitations such as deafness or visual impairments. Targeted measures make the livestream accessible so that no one is excluded. Companies that focus on accessibility in livestreaming promote inclusion and expand their reach…
What methods encourage my audience to interact during the livestream?
A high level of interaction not only makes live streams livelier, but also ensures that viewers stay tuned longer and participate more actively. An interactive audience feels involved, heard and valued – and this is the key to successful live broadcasts. You can use the following tried-and-tested methods to motivate your audience to participate –…
Which live streaming formats are particularly popular?
Livestreaming has long since become an integral part of modern corporate communication and digital marketing. Various livestreaming formats have emerged that are particularly popular and successful – both for internal purposes and in the public sphere. 1. livestream events in the corporate context Works and staff meetings via livestream A particularly popular format in the…
What are livestream tips for speakers?
Anyone moderating a livestream or appearing as a speaker should prepare well in advance. The first step is to be clear about the key messages and objectives of the livestream. This content should be organized logically and distributed across the structure of the livestream – i.e. at the beginning, middle and end. It is also…