Anyone moderating a livestream or appearing as a speaker should prepare well in advance. The first step is to be clear about the key messages and objectives of the livestream. This content should be organized logically and distributed across the structure of the livestream – i.e. at the beginning, middle and end.
It is also advisable to consciously plan moments of interaction with the audience. This can take the form of live questions, comments or small surveys. It is important that the speaker always keeps the thread running. The mixture of presentation and audience involvement ensures dynamism and increases attention.
A good livestream also thrives on authentic moderation. Anyone who speaks freely, moves confidently within the topic and convinces with natural body language builds trust more quickly. This also includes being able to respond spontaneously to questions and accompanying technical processes with confidence.
Important tips for speakers:
- Structure content clearly and distribute it over the broadcasting time
- Integrate interactive elements in a targeted manner
- Be well prepared thematically
- Go live regularly to build security and reach
- Rehearse in advance to avoid uncertainties