From the October 29 – 30, 2025 the textile world meets at Messe München: PERFORMANCE DAYS – Functional Fabric Fair is a hotspot for designers, product managers and decision-makers from the sports, outdoor and workwear sectors. We spoke to Martin Prankl, founder and managing director of Stream1 – official service partner of Messe München.
Livestreams as an opportunity for a visual trade fair
Mr. Prankl, what makes PERFORMANCE DAYS interesting for you as a livestream service provider?
Martin Prankl, Stream1: “PERFORMANCE DAYS is a very visual trade fair. It’s about fabrics, functional textiles, new materials – things you want to touch and experience. Many exhibitors show their innovations in live demonstrations or present new collections in a direct exchange. It is precisely these moments that can be perfectly extended into the digital realm with live streams and social media clips.”
Can you give us an example of what a livestream could look like here?
Martin Prankl, Stream1: “A manufacturer could present a new sustainable functional material, for example – live at the stand, with experts explaining the development process. We stream the event directly to LinkedIn or YouTube, and at the same time we edit short clips for Instagram or TikTok. This allows us to reach not only the visitors on site, but also the entire global community.”
What topics do you see as the focus for 2025?
Martin Prankl, Stream1: “Definitely sustainability and digitalization in the textile industry – keyword Lab 4.0 for fabrics and production processes. PERFORMANCE DAYS has exactly the right platform for this with the Sustainability Hub. Livestreams of panels or expert talks can also make this knowledge accessible to all those who are unable to travel to Munich.”
Many exhibitors ask themselves: Why a professional video team and not just a cell phone?
Martin Prankl, Stream1: “Of course you can go live with a smartphone – but the result will look like this. 😅 At a world-leading trade fair like PERFORMANCE DAYS, you should take the opportunity to create high-quality content that can be used for months to come. A professional team not only ensures image and sound quality, but also fast editing on site – so videos are online on the same day.”
Why is it worth booking a team directly from Munich?
Martin Prankl, Stream1: “As an official service partner of Messe München, we are on site, know the processes, have short distances and therefore save time, costs and CO₂. No traveling, no unnecessary logistics – we are simply there. And we can react flexibly: If an exhibitor wants to stream a product demo spontaneously, we are ready to go within a very short time.”
What advice do you have for exhibitors who want to stream at PERFORMANCE DAYS for the first time in 2025?
Martin Prankl, Stream1: “Planning is the be-all and end-all. If you think about which products or topics you want to showcase early on, you will reap the greatest benefits later on. It’s best to think about a content strategy right away: livestream for reach, social media clips for visibility, aftermovie for follow-up. This turns two days at the trade fair into content for months.”
Conclusion
PERFORMANCE DAYS 2025 is not only a meeting place for textile professionals, but also a stage for digital reach. With live streams, video production and social media content, exhibitors can make their innovations visible far beyond the trade fair.
With Stream1 as your partner – directly on site and official service partner of Messe München – you can do this professionally, quickly and sustainably.
👉 Contact: messe@stream1.eu | 📞 +49 (0)89 41 41 453 10
