To ensure that your target group also tunes in to your livestream event, you must not neglect advertising and invitation management. Effective invitation management for trade fair livestreams is crucial.
There are various options for inviting people to an online event. By email, for example. Personalized invitations are sent to a specific list of contacts. Social media platforms such as Facebook, Twitter and LinkedIn also offer the option of creating events and sending invitations to followers. Companies can also use their website or landing page to encourage visitors to sign up for the livestream. The use of hashtags and relevant keywords can help to increase the reach of the invitations.
It is important to provide clear information about the livestream, the topic and the planned activities in order to arouse the interest of the target group and encourage participation.
Various forms of invitation to the livestream
Depending on the scope and importance of the livestream, there are various invitation strategies that lead to success:
- Letter and postal mailing: Yes, you read that right, there are still letters. Even for livestreams. So if you have a well-maintained mailing list of postal addresses from your target group, a crisp letter, possibly with a small giveaway, can be the right invitation to your livestream.
- Newsletter and e-mail: Here, too, you can of course reach your target group on exactly the right medium. Think about whether a registration function on the livestream platform makes sense so that viewers commit to attending? Or do you send a calendar entry directly? The possibilities are endless. Agencies like Stream1 often offer integrated registration and invitation management solutions that simplify the process.
- Social media and platforms: Platforms such as LinkedIn offer event functions that can be used to create and advertise events – including livestreams. The same applies to Facebook and YouTube. So if you have a large “community” of followers: Be sure to invite everyone.
It is difficult to make a general statement about the costs here. It depends on the advertising budget, the expected audience and the topic. For postal mailings, you need to take printing and postage into account. When sending newsletters, the costs depend on the respective provider. Creating events on LinkedIn or Facebook does not initially incur any extra costs.
