The epicenter of mobility is coming to Munich! From February 18 to 22, the Munich Auto Days will attract tens of thousands of visitors to the halls of Messe München. 200 models from almost 30 manufacturers await spectators at Germany’s largest car sales fair. But why should only the visitors on site be allowed to marvel, test and buy?
This is where your digital reach comes into play: While your competitors are waiting for walk-in customers, you can use professional live streams and video content to conquer your target group’s screens before they even reach the trade fair entrance.
More than just holding the camera – live recordings from Stream1 Munich
Forget static still shots and shaky smartphone videos. We stage your vehicles the way they deserve: We broadcast your model presentations, expert talks and exclusive launch events in real time – with cinematic image quality that makes your brand shine. We capture the excitement in the eyes of potential buyers, the electrifying atmosphere during test drives and those moments that turn curiosity into genuine interest in buying.
At the same time, our Stream1 team produces quick, crisp content snippets for Instagram, TikTok and LinkedIn – authentic customer reactions, dynamic vehicle details, behind-the-scenes insights. Simply everything your community really wants to see. And because f.re.e and IMOT are taking place at the same time as other high-profile trade fairs, we are making strategic use of this crossover potential: joint formats extend your reach from adventure SUVs to the motorhome lifestyle.
Technology that thinks for you instead of standing in your way
A sales fair is not a controlled studio. Productive chaos reigns here, spontaneous conversations arise and purchasing decisions are made in seconds. Our mobile streaming infrastructure is designed precisely for this: Compact setups integrate discreetly into your stand, high-quality audio technology delivers crystal-clear sound even during trade fair operations, and flexible camera guidance enables spontaneous highlights without time-consuming conversion work. With interactive live chats, we involve your digital audience directly in the action. And most importantly, we work in such a way that your sales talks are never interrupted. On the contrary: we reinforce them digitally.
The invisible showroom that never closes
Imagine this: While the trade fair closes its doors at 7 pm, somewhere in Germany a potential buyer is sitting on his sofa watching your livestream recording for the third time. He compares equipment variants, listens again to the expert interview on range and charging infrastructure – and the next morning he is at your stand. With specific questions. Ready to buy.
That is the difference between trade fair participation and trade fair success.
You not only document your presence, but also create digital assets that generate leads for months. Your special conditions also reach interested parties who were unable to attend the event. Your knowledge becomes visible, shareable and viral.
Our expertise as an official partner of Messe München
Our location advantage is your strategic advantage: as a service partner of Messe München, we translate in-depth insider knowledge into smooth productions and impressive images. We know how to present your product in the right light and master every trade fair stress with ease. This local expertise is a planning advantage that you can only acquire on site.
Our understanding of automotive sales is based directly on the practical experience of leading international trade fairs such as the IAA. Every day, we put into practice what is important: not data sheets, but emotions, building trust and creating the moment when interest becomes desire. This experience is the source of inspiration for each of your productions.
Ready to go digital?
The Munich Auto Days 2026 offer you five days full of opportunities. Get the most out of it with our customized livestream and content concept. Contact us for a non-binding consultation in which we will develop the right formats and solutions for your goals. Either by phone on 089 41 41 453 10 or by email to hello@stream1.eu.
