Trade fair livestream

Livestreaming at trade fairs: an effective strategy for maximizing reach and engagement

Trade fair livestream

author:

Melanie

Livestreaming at trade fairs: an effective strategy for maximizing reach and engagement

textil Messe

Focus on textile innovations: video & livestreaming for Munich Fabric Start 2026

When the doors open in Munich for Munich Fabric Start, you immediately sense that this is not just about fabrics, but about the future of fashion. Twice a year, the European textile industry comes together to discover new materials, discuss trends and develop ideas – long before they appear on the catwalk or in stores. Over 15,000 trade visitors come together: Developers, designers, buyers and visionaries. This special mix of creativity and business acumen makes the trade fair an ideal place for strong video content – for stories that not only inform, but also leave a lasting impression.

The challenge in the textile industry

Between fabric presentations, purchasing meetings and collection discussions, there is hardly any time for high-quality documentation. Textures, haptics and draperies cannot really be authentically conveyed with simple cell phone videos. The solution: a video team with experience and an understanding of material presentation.

Our video services for textile exhibitors

Livestreaming: presenting collections worldwide

Our comprehensive video services start with professional live streaming to present your collections to a global audience. This allows you to reach buyers, designers and partners who cannot be on site. For fabric manufacturers, this means a live presentation of their new collection with detailed material views. Suppliers can demonstrate new fasteners, buttons or technical components live, while exhibitors explain their sustainable processes in the Sustainable Innovations area. Design studios are given a stage for their latest print collections and surface designs. Technically, we rely on high-resolution cameras for fabric structures, precise color reproduction for absolute collection fidelity and special macro shots to make even the finest fabric details and textures visible.

Professional film production: making material tangible

Social media content: reach in the fashion industry

We create targeted social media content for maximum reach in the fashion industry. Short, professional clips for platforms such as LinkedIn and Instagram include dynamic material showcases that show fabrics in motion, concise explanations of sustainable certifications or authentic behind-the-scenes insights from your trade fair stand and team.

Specially tailored to the Munich Fabric Start

The various areas of the trade fair offer different content options:

  • FABRICS exhibitors: collection presentations that authentically reproduce colors and textures
  • ReSOURCE area: Storytelling around sustainable materials and the circular economy
  • BLUEZONE exhibitors: denim innovations and streetwear trends in dynamic formats
  • KEYHOUSE participants: Technical features of smart textiles and innovative production methods
  • THE SOURCE: convincingly presenting sourcing expertise and production capacities
  • ADDITIONALS: Macro shots of details that make the difference

Our expertise

We understand the requirements of the textile industry: color calibration for exact color representation, lighting for textures and surface structures as well as camera work that shows fabrics in their natural movement. We work discreetly and efficiently alongside your business appointments.

Ready for the Munich Fabric Start 2026

With two dates per year (January and July), Munich Fabric Start offers continuous opportunities for strong content. Let’s discuss how we can present your collections and innovations in the best possible way. We will develop a video strategy for your trade fair appearance in a free consultation.

Get in touch now: Either simply send an e-mail to hello@stream1.eu or call us on 089 41 41 453 10.

Present textile innovations professionally with Stream1, your official partner of Messe München.

author:

Melanie

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