The lead time, preparation time and rehearsals determine the cost of a trade fair livestream. Adequate lead time allows the livestream team to prepare thoroughly for the broadcast, determine the technical requirements, organize the equipment and plan all the details. This allows potential problems to be identified and rectified at an early stage. The costs for livestream preparation at trade fairs can thus be significantly reduced. The overall result – the actual broadcast – is positively influenced by this.
If live broadcasts are requested at short notice, planned streams can lead to higher costs. If preparation time is short, additional resources and manpower may need to be deployed to get the broadcast up and running. Providers may charge extra for last-minute requests, as their own staff may already be scheduled and external, freelance technicians may have to be booked for the live stream, camera and sound.
Sufficient lead time and adequate preparation time are crucial to optimize the cost of a live stream from the trade fair. Through careful planning and organization, resources can be used efficiently to ensure a smooth and high-quality broadcast.
Rehearse, rehearse, rehearse for a successful show
We recommend rehearsals for a livestream broadcast to anyone planning a larger and more elaborate show. Rehearsing the day before the event gives everyone involved peace of mind. The presenter and the speakers can adjust to each other. Camera operators can rehearse sequences and the show caller and the picture mixer can also “get into the groove”. From a cost point of view, a rehearsal causes additional work, but depending on the show, it is absolutely worth it. The safety of all protagonists will be clearly reflected in the result. The rehearsal also gives you the opportunity to rule out any final errors in the process or configuration.
Combination of stand construction and camera technology
The combination of stand construction and camera technology also falls under the topic of costs and preparation time. It may be necessary for camera technology and lighting or sound technology to be permanently installed on the rigging at a very early stage of the exhibition stand. This means that certain technology must be permanently installed in the exhibition hall at a very early stage and over a longer period of time. Also, certain quantities of equipment may no longer be transported in or out during a trade fair. This makes it necessary to install the control room, cameras, cables, transmitters, receivers and sound during the construction of the trade fair and only be allowed to remove them again when the stand is dismantled, which means that prior coordination between the stand constructor, exhibitor and livestream agency is essential. And at an early stage.
