The key question for expopharm 2026 is not just: Which innovations will be presented at the trade show? But above all: Which of them will actually make their way into everyday practice?
From September 15 to 17, 2026, the European pharmacy market will gather at the Messe München exhibition grounds. More than 500 exhibitors and brands, over 200 speakers and experts, and around 25,000 trade visitors are expected to attend. This makes expopharm the place where decisions are made about how the pharmacy of the future can operate effectively—economically, digitally, and personally.
The timing could hardly be more interesting. The Act on the Further Development of Pharmacy Care only went into effect on July 2, 2026. It is intended to strengthen the economic position of local pharmacies, reduce bureaucracy, and expand their roles in areas such as prevention and diagnostics. Now the industry is gathering in Munich—and must translate political decisions into concrete processes, services, and business models. The communication challenge: Complex software, a new care model, or an innovative pharmacy system rarely explain themselves.
Good solutions require more than just a well-attended trade show booth
A professional livestream from expopharm expands the limited space available at the trade show. Product presentations, press conferences, expert panel discussions, and live demonstrations can be broadcast in real time to a significantly larger audience of industry professionals. This allows exhibitors to reach not only visitors in the exhibition hall, but also pharmacy teams, business partners, the media, and interested parties in other locations.
Possible formats include:
- Hosted product presentations live from the trade show booth
- Interviews with executives, developers, or pharmacy owners
- Expert discussions on digitization, prevention, or new care models
- Live demonstrations of software, machines, and technical solutions
- hybrid press conferences with journalists participating remotely
- Internal transfers for sales, partner, or pharmacy teams
The livestream can be broadcast on your own website, a secure platform, or via appropriate social media channels. Questions from the online audience can be integrated directly into the broadcast upon request. This transforms a traditional product presentation into an interactive, expert-led format.
Trade show videos with a lasting impact rather than a one-time boost
Not every message needs to be broadcast live. Often, a professional trade show video from expopharm is the more effective format—especially when the goal is to explain products, capture customer experiences, or weave together various impressions into a clear narrative.
A concise trade show video can summarize a company’s presentation, showcase key innovations, and convey the atmosphere of the event all at once. Short interviews give products a human touch. Footage of products in use helps viewers understand their features. Testimonials from customers, experts, or partners build additional trust.
Various types of content can be developed from the material produced during expopharm:
- Trade Show and Highlight Videos
- Product Videos and Explanatory Clips
- Customer and Expert Interviews
- Recruiting Videos for Pharmaceutical Professionals
- short LinkedIn and Instagram videos
- Videos for press relations, newsletters, and sales presentations
- Internal summaries for teams that were not on site
The key advantage: The content continues to have an impact long after the trade show ends. A good interview can be used later in sales, a product video can be posted on the website, and a brief expert insight can be shared as a social media post. This turns a three-day trade show appearance into a content library that can be used over the long term.
Same-Day Content: Stay Visible While the Trade Show Is Still Underway
At a leading trade show, news doesn’t just start breaking after the booths have been taken down. New products are unveiled, partnerships are announced, and topics are discussed that are already generating attention during the event.
That’s why quick turnaround right on the spot can be especially valuable. Short video statements, daily recaps, or social media clips can be published on the very same day of the trade show. This allows companies to actively participate in the ongoing industry discussion, rather than reporting on it several weeks later.
LinkedIn is the perfect platform for capitalizing on the momentum of the trade show: A concise interview posted in the morning can reach decision-makers who aren’t in Munich by the afternoon. What matters isn’t the volume of content, but a clear editorial selection. A strong statement is often more valuable than three minutes of general trade show footage.
Technically sound, presented in an easy-to-understand way
Communication in the healthcare and pharmacy market requires special care. Content must remain factually accurate, credible, and easy to understand. At the same time, product presentations must not get lost in technical details or jargon.
That’s why our job at Stream1 isn’t just about setting up cameras. We work with you to develop a format that suits your product and your target audience. This includes a clear narrative structure, appropriate interviewees, clear key messages, and a visual concept that conveys your brand in a professional manner.
Whether you’re a software provider, pharmaceutical company, pharmacy equipment supplier, wholesaler, startup, or service provider: We help you distill complex solutions down to their essence without compromising their technical substance.
Stream1: Live streaming and video production directly from Munich
As a full-service agency based in Munich, we are familiar with the processes at the Messe München exhibition grounds and can handle productions on short notice and with flexibility. Stream1 is Messe München’s official service partner for social media and livestreaming. As a result, we are thoroughly familiar with the technical and organizational requirements on site.
Depending on your needs, we can handle the entire production process:
- Editorial and Technical Concept
- Camera, Sound, and Lighting Equipment
- Live-directing and Streaming Technology
- Multilingual livestreams
- Live subtitling with multiple translations
- Recording and Post-Production
- Trade Show Videos and Social Media Clips
- Quick deployment even during the trade show
The production can be carried out on a small scale with a mobile team at the trade show booth, or it can be implemented as a more extensive live format featuring multiple cameras, video feeds, presentations, and remote guests.
Conclusion: Visibility is not a side effect
expopharm 2026 is taking place at a time when the role, business model, and self-image of pharmacies are changing. For exhibitors, therefore, it is not enough to simply present an innovation. They must clearly explain what specific problem it solves, how it improves day-to-day operations at pharmacies, and why it is relevant right now.
With professional livestreams, trade show videos, and social media content, you can extend your trade show presence far beyond the halls of Messe München. You can also reach people who can’t be there in person and create content that supports sales, public relations, and marketing in the long term.
Are you planning a livestream or a video production at expopharm 2026?
Email us at hello@stream1.eu or call our team at 089 41 41 453 10. We’ll provide you with a no-obligation consultation and develop the right format for your trade show presence.
