Four days at electronica, months of preparation—and in the worst-case scenario, all that’s left are a few cell phone photos and a group picture from the booth. We can do better than that.
From November 10 to 13, 2026, the international electronics industry will gather at electronica in Munich. The trade show is considered the world’s leading electronics trade fair and brings together manufacturers, developers, decision-makers, and technology companies from around the world. electronica 2024 attracted more than 80,000 visitors and nearly 3,500 exhibitors.
Exhibitors at electronica 2026 invest heavily in booth construction, products, staff, and presentations. That’s exactly why it’s worth extending your trade show presence beyond the event itself by incorporating professional video content.
As stream1, a Munich-based livestreaming and video agency, we support exhibitors right on the trade show grounds—from short social media videos to full-scale live broadcasts from the booth.
electronica 2026: Four Days Full of Content
electronica focuses on semiconductors, embedded systems, sensor technology, the automotive industry, displays, power supplies, and many other technologies. A key theme of electronica 2026 is the “All-Electric Society.” Accordingly, a wide range of innovations, applications, and technical developments will be presented at the exhibition booths. This almost automatically generates a wealth of quality content for companies: new products are unveiled, experts are available for interviews, customers and partners stop by the booth, and presentations are held anyway.
So the key question is not so much: What should we film?
Rather: Which of these should we definitely not miss?
That’s exactly where we come in. Together, we determine which content is best suited for LinkedIn, YouTube, Instagram, your company’s website, or post-trade-show communications—and produce it right on site.
Produce trade show videos and social media content right at the booth
Not every trade show video has to be an elaborately produced promotional film. Short, authentic formats often work especially well on social media.
For example:
- short interviews with experts
- Product Presentations and New Products
- Statements from Customers or Partners
- Tours of the exhibition booth
- LinkedIn videos straight from electronica
- Reels and Shorts in Portrait Orientation
- Daily Trade Show Updates
- a short video highlighting the event or an “aftermovie”
This means that several videos can be produced in a single day of filming. Instead of just one long video, the marketing team receives content that can be shared across various channels during and after electronica. And since, as we all know, social media doesn’t like to wait three weeks for editing, we can edit videos right at the trade show upon request and make them available quickly. In the best-case scenario, an interview conducted in the morning can be published while electronica is still in progress.
Live Stream from electronica 2026: The Exhibition Booth Becomes a Stage
Not every customer, employee, or business partner can come to Munich for electronica. So why not bring the most important highlights of the program directly to them? With a professional livestream from electronica 2026, your trade show booth can be transformed into a digital stage. Possible formats include product presentations, interviews, panel discussions, press conferences, or moderated live shows. Depending on the project, the stream can be broadcast on your own website, a streaming platform, or social media channels. This is particularly interesting for companies operating internationally: While visitors gather information at the booth on-site, viewers from other countries can follow along live at the same time. We handle the entire technical setup—from cameras and sound to production and video clips, right through to a reliable broadcast.
After the trade show is before the next post
A successful trade show appearance doesn’t end on November 13 when the booth is taken down. Just a few hours of video production can yield content for weeks. For example, a longer interview is published as a full-length video, while individual quotes from it are turned into short social media clips, and photos or short clips are also created for additional posts. This turns the trade show budget into a content budget at the same time.
This is particularly interesting at an international event like electronica: The trade show brings together companies and trade visitors from numerous countries in one place. In 2024, visitors from 113 countries and regions came to Munich. This attention shouldn’t just fade away after four days at the trade show.
stream1: Official service partner of Messe München
When it comes to trade show production, one thing is particularly valuable: short distances. stream1 is based in Munich and is Messe München’s official service partner for social media and livestreaming. We’re familiar with video production at the trade show grounds and can handle a wide range of requirements, from simple social media shoots to large-scale livestream productions. A production doesn’t have to be huge. Sometimes all it takes is a cameraman, a good microphone, and two hours at the trade show booth to produce content that lasts for several weeks. For larger projects, we add additional cameras, a director, livestreaming equipment, and other crew members.
Will you be exhibiting at electronica 2026?
Then let us not only document your trade show presence, but also turn it into content that will be seen beyond the exhibition halls. Whether it’s a trade show video, social media content, interviews, Reels, or a professional livestream from electronica—we produce it right on the grounds of the Munich Trade Fair Center.
