Diagnosis: Lack of visibility. Treatment: Trade fair video. Prognosis: Excellent prospects.
From 13 to 15 April 2027, the DMEA in Munich will be all about the digital future of healthcare. Artificial intelligence, digital patient records, telemedicine and innovative IT solutions will take centre stage. But despite all this innovation, there is one problem that even the most advanced healthcare IT cannot automatically solve: how do you ensure your ideas reach people who aren’t physically at your stand?
Here at Stream1, we have a diagnosis. And, of course, a treatment plan too.
The symptoms: your stand has a reach problem
You’ve spent months preparing for your trade fair appearance. The product is ready, the presentation is spot on, and your team is looking forward to some exciting discussions. At DMEA 2027, you’ll be presenting solutions that could transform the healthcare sector. But then a familiar problem arises: three days at the trade fair, countless conversations, and in the end, it’s mainly those who happened to walk past your stand who have seen your innovation. Yet your solution would also be of interest to decision-makers, potential customers and partners who were unable to travel to Munich at all.
Our conclusion: your innovation deserves more attention than a trade fair stand alone can provide.
The diagnosis: valuable content remains untapped
A trade fair such as the DMEA in particular offers enormous potential for good stories. After all, this isn’t about just any old products, but about technologies that can transform everyday life in hospitals, doctors’ surgeries and care homes.
But let’s be honest: who can really understand a complex software solution after just a quick glance at a trade fair stand? This is exactly where professional trade fair videos come into their own. A well-conducted interview with an expert can explain the interrelationships in a way that’s easy to understand. A short product demonstration shows what a digital application can actually do. And a live stream makes exciting presentations accessible even to people outside the exhibition hall.
The good news is: you don’t need a referral for this ‘diagnosis’. Just a good video production.
Change of venue: DMEA is coming to Munich for the first time in 2027
The DMEA itself is also set to undergo a change in 2027. After many years in Berlin, Europe’s leading trade event for digital health will take place for the first time at the Messe München exhibition centre from 13 to 15 April 2027. The new venue is intended to provide the event with additional opportunities for growth and a stronger international focus. Munich offers an exciting environment for this, comprising technology companies, research institutions and the healthcare sector.
For Stream1, the DMEA’s new home is, of course, of particular interest. We are based in Munich and, as an official service partner of Messe München, are thoroughly familiar with the processes and conditions at the exhibition centre. For exhibitors, this means: short distances, an experienced on-site production team and professional support with exhibition videos, interviews and live streams. International companies are also in very safe hands with us – working in English is part of our team’s daily routine.
The treatment plan: the right video solution for your trade fair presence
Not every company needs the same approach. That’s why we first look at what content is really worth investing in for your trade fair presence.
1. Trade fair videos – for a strong first impression
A professional trade fair video showcases your presence at DMEA 2027, captures the atmosphere and gets straight to the heart of your key messages. Ideal for your website, LinkedIn or post-fair communications.
2. Expert interviews – when specialist knowledge needs to be showcased
The DMEA brings together people who deal with the digitalisation of healthcare on a daily basis. Why limit the sharing of this knowledge to face-to-face conversations? With professionally produced interviews, you can make this specialist expertise accessible in the long term.
3. Live streams – for anyone who cannot attend in person
Whether it’s a product launch, a panel discussion or a presentation broadcast directly from your exhibition stand: with a live stream at DMEA 2027, you can also reach customers, partners and colleagues who aren’t in Munich.
4. Social media clips – a quick way to grab attention
Sometimes 30 seconds is all it takes to spark curiosity. Short videos, statements and impressions from the exhibition are perfect for LinkedIn and other social media channels. A particularly handy feature is that the content can be published whilst the DMEA is still underway.
The long-term effect: your exhibition presence will be remembered
After all, effective treatment shouldn’t just have a short-term impact. The same applies to your trade fair communications. Whilst the exhibition stand is dismantled after three days, your videos can continue to work for you long afterwards. An interview becomes a LinkedIn post. A product presentation ends up on your website. The trade fair video is turned into short clips for further campaigns. And the recorded presentation can still reach new prospects even weeks later. In this way, three days at DMEA turn into a whole range of valuable content that can be used for marketing, sales and corporate communications.
A possible side effect: significantly more attention for your innovations.
Our forecast: Excellent prospects for your presence at DMEA 2027
Whether you’re a start-up with a new digital health application or an established provider of hospital IT: DMEA 2027 is all about making innovations visible and understandable. Here at Stream1, we’ll support you with professional video production, interviews, social media content and live streams directly from the Messe München exhibition centre. With our experience as a live streaming agency, our Munich-based office and our knowledge of the exhibition grounds, we’ll ensure you can focus entirely on your visitors and discussions.
Would you like to raise the profile of your DMEA 2027 exhibition stand beyond the exhibition hall?
Then get in touch with us. Together, we’ll develop the right video strategy for your brand. Simply call us on 089 41 41 453 10 or email us at hello@stream1.eu.
