When we think of livestreams, many people first think of webinars, product presentations or social media events. No question – these formats are proven and effective. But livestreaming can do much more: it is a flexible, powerful tool for internal communication, industry positioning and maximum reach.
In this article, we will show you three livestream applications that are still under the radar in many companies – but offer enormous potential for visibility, brand strengthening and even sales growth.
1. trade fair livestreams: Bring the trade fair to those who couldn’t come
Trade fairs are back – and they are more important than ever. But what happens to all the interested parties, customers and partners who can’t make it to Frankfurt, Munich or Nuremberg? This is exactly where the trade fair livestream comes into play. With a professional live stream from your stand, you can extend your reach well beyond the exhibition grounds – and make your presence a digital experience.
Whether you are presenting a new machine, broadcasting a panel discussion or giving a live tour of the stand: A trade fair livestream captures the atmosphere, content and highlights – and makes them accessible to a wide audience. The combination of live elements (e.g. short interviews, product highlights, questions from the audience) and prepared recordings is particularly exciting. The result is a versatile program that really captivates the audience.
The added value? Not only do you reach significantly more people, you also deliver valuable content for social media, email marketing and sales. At the same time, you make yourself visible as an innovative player in your industry – and do so sustainably.
Did you know that we are an official partner of Messe München? Read our report from the global trade fair livestream of BAUMA 2025 here.
2. your own online conference: demonstrate digital leadership in your industry
Why wait for the next industry trade fair when you can host it yourself? Hosting your own online conference is the perfect way to position yourself as a thought leader, maintain contacts – and pick up your target group exactly where they are active anyway: online.
The trick is not to focus on yourself, but to offer real added value for the industry.
Imagine inviting experts, partner companies and customers to a thematically focused conference – streamed live with professional direction, interaction and exciting formats. Possible formats include keynotes, discussion panels, practical reports or digital workshops. You can organize the whole thing on a modular basis: as a half-day event, a weekly series or a virtual roadshow. Technology is no longer an obstacle – it’s the know-how that counts.
A dedicated conference not only makes you visible, but also ensures a lasting content impact: recordings can later be prepared as YouTube series, white papers or lead magnets. And best of all, you control the setting, the storytelling and the message – a huge advantage over traditional trade fair appearances.
Did you know that we have already implemented several online conferences and digital meetings? For example, you can read the report on the ICEC symposium here.
3. stream staff meetings: Reach employees where they really are
A topic that is often underestimated but has huge potential: internal livestreams for staff meetings. Especially in companies with several locations, home office structures or international teams, it is a real challenge to keep all colleagues on the same page – both factually and emotionally. A livestream solves this problem elegantly and efficiently.
Instead of cost-intensive face-to-face events or sober intranet posts, more and more companies are turning to digital staff meetings, town halls or works council updates via livestream. With professional video and audio, superimposed charts and a chat function for questions, this becomes a real communication platform – transparent, up-to-date and connecting.
The big advantage: all employees can take part – regardless of time and place. In addition, an accompanying moderation concept ensures that even sensitive topics are communicated clearly and comprehensibly. The recording can later be made available internally, e.g. for new employees or for follow-up.
The effect: greater proximity to management, greater identification with the corporate vision and a stronger sense of unity – even in times of hybrid teams.
Did you know that staff meetings are now a focus of Stream1?
Conclusion: livestreams are more versatile than you think
Livestreams are not just sales tools or social media events – they are strategic building blocks for modern corporate communication. Whether for extending reach, positioning or internal networking: with formats such as the trade fair livestream, your own online conference or the digital staff meeting, you can open up new communication spaces – and clearly stand out from the competition.
What do all these formats have in common? They make your company tangible, human and innovative. And that’s exactly what counts today – for customers, partners and employees. Do you want to implement one of these formats or are you curious about which format best suits your strategy? Then let us talk to you – we will show you what is technically feasible, economically viable and communicatively strong.
Give us a call: 089 41 41 453 10
