Trade fair livestream

Livestreaming at trade fairs: an effective strategy for maximizing reach and engagement

Trade fair livestream

author:

Melanie

Livestreaming at trade fairs: an effective strategy for maximizing reach and engagement

Stream1 Express Content Creation Vehicle im Einsatz auf der Drinktec in München – Livestream Produktion mit PTZ-Kameras, Tonmischung und vMix.
Drinktec 2025 – Stream1 Express Livestream & Content Creation Vehicle in München

With the Stream1 Express at Drinktec: content creation directly from the exhibition grounds

Drinktec in Munich is one of the most important platforms for innovations in the beverage and liquid food industry. We recorded an exciting presentation by the CEO for our customer H2Ok Innovations – and with a very special setup: our new Stream1 Express Content Creation Vehicle.

Flexible setup for trade fair live streams

The Stream1 Express is our mobile production vehicle, perfect for trade fair livestreams in Munich and content creation directly on location. With this express content creation vehicle, we filmed at Drinktec with two PTZ cameras that we could flexibly point at the stage and the audience. A mixing console was used for the sound, which clearly separated speech and ambience – for a clear, professional sound.

Everything was controlled via vMix, our tried-and-tested control program for livestreams. The special feature: With the help of an Atomos Ninja, we were able to transfer the files directly to the cloud. From there, they were sent to our livestream studio at Ostbahnhof in Munich, where our remote producers took over the final production. This allowed us to prepare the content even faster and more efficiently.

Why a mobile production trolley?

Exhibition halls are often complex: changing lighting situations, limited space and tight scheduling. With the Stream1 Express, we can accommodate the entire technology directly on site – compact, flexible and ready for immediate use. This content creation vehicle saves time, makes us independent of external conditions and allows us to react quickly.

Outlook: Further trade fairs 2025 & 2026

Drinktec was just the beginning. In the coming years, too, we will be service partner of Messe München at many leading trade fairs – with live streams, trade fair films and content creation:

  • analytica 2026 (March 24-27, 2026)
  • opti 2026 (January 16-18, 2026)
  • PERFORMANCE DAYS 2025 (October 29-30, 2025)
  • EXPO REAL 2025 (October 6-8, 2025, incl. Transform & Beyond)
  • The Munich Show 2025 (October 23-26, 2025)

Our mobile setup is always an advantage: whether it’s a live stream of a keynote speech, an image film directly from the stand or social media content creation in real time – with the Stream1 Express we are perfectly equipped to make brands and messages visible far beyond the trade fair.

Conclusion

The production at Drinktec showed how important flexibility and speed are for trade fair livestreams. With the Stream1 Express Content Creation Vehicle, we have created a solution that offers exhibitors and organizers in Munich real advantages: professional quality, fast processes and a direct connection to our remote production.

The Stream1 team with the Express Livestream Vehicle at Content Creation at Drinktec 2025 in Munich.
Drinktec 2025 – Stream1 Express Content Creation Vehicle Munich
Stream1 Express livestream setup at Drinktec 2025 in Munich - mobile content creation with PTZ cameras and vMix.
Drinktec 2025 – Stream1 Express Livestream Setup Munich
Operation of the Stream1 Express livestream trolley with PTZ camera control and sound mixing at Drinktec in Munich.
Drinktec 2025 – Technology of the Stream1 Express livestream trolley

author:

Melanie

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