Trade fair livestream

Livestreaming at trade fairs: an effective strategy for maximizing reach and engagement

Trade fair livestream

author:

Melanie

Livestreaming at trade fairs: an effective strategy for maximizing reach and engagement

Whitepaper Messe Livestream München

Virtual trade fair tour in several languages

Your exhibition stand is big! Your promotional area typically covers 100 square meters or more. The average trade fair visitor spends around 15 minutes at your stand. So why not offer a virtual tour of your stand? And perhaps in different languages?

Show your products as a “big picture” and in detail, because it is often the little things that make a product special. When we think of a trade fair tour, for example, we think of the presentation of construction machinery, vehicles, house building or industry.
In addition to physical products, the tour can also include virtual products, software or services, which are arranged schematically on your exhibition space. This is the perfect basis for film recordings or a live stream directly from your area!

As with guided tours on site at specific times, you can also offer virtual tours for online audiences . Perhaps in different languages?

Country representatives of a company often meet at the most important industry trade fair. The perfect starting point for providing representatives with product information and explanations in these very languages: via livestream. Read here how Stream1 enables data protection-compliant real-time translations.

Livestream viewers are grateful for shows that are made exclusively for them – the livestream audience. Especially during the tours, viewers can ask questions to get detailed information about products or at certain points of the tour to get a deeper insight.

In summary, a virtual trade fair tour as a live stream is an ideal addition to the trade fair stand on site to provide all interested parties in their home office, spread across all continents or in terms of sustainability without traveling, with all the information about your products.

author:

Melanie

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