Concept work and direction are crucial when designing a live stream of a trade fair and must therefore also be calculated. A well thought-out livestream concept and direction lays the foundation for a successful event where the suspense is high and viewers stay tuned. The concept ensures that the content is presented in an appealing, informative and entertaining way.
Some companies commission their creative agency to create a concept for the livestream, others entrust this task to a livestream agency.
Livestream agency for concept and direction
A livestream agency offers the concept, direction and production from a single source. Livestream agencies have the know-how and experience to develop and implement an event concept. This makes the collaboration more efficient, resulting in a more cost-effective solution.
It is comparable to architects and a construction company including architects. The pure architect probably leaves much more room for creativity and surprises you with solutions that you would never have thought of. However, these solutions may lead to additional costs that you had not thought of either. With the construction company’s architect, on the other hand, you will receive a feasible concept within your budget that will meet your requirements.
It is important not to underestimate the importance of a sound concept. Careful planning and concept work can ensure that the content of the livestream is well structured, that the desired messages are conveyed and that the audience follows the broadcast with interest. A solid concept helps to identify potential problems in the processes or technology at an early stage and to find appropriate solutions.
One must direct direct. And preferably not the customer! Sounds provocative, but it’s based on our wealth of experience. Of course, the direction and sequence are always coordinated with the customer. In the case of a stream, however, the picture mixer or a separate director should be the showcaller. Depending on how complex a stream is, the vision mixer can take over the direction. However, if, for example, cameramen need to be coordinated, or the sequence is complex with a large number of switch-ons, interactive modules or inserts, it is advisable to hire a separate director or at least an assistant director.
