Food & Life 2025 will take place in Munich from November 12 to 16, 2025 and is the largest gourmet trade fair for end consumers in the German-speaking world. From culinary specialties and regional delicacies to innovative food trends – the trade fair is a must-attend event for connoisseurs and producers alike.
But at a time when visibility is primarily decided digitally, a beautiful trade fair stand alone is no longer enough. With film production Messe München and professional content creation Messe München, exhibitors gain a decisive advantage: their products and brands not only reach visitors on site, but also a broad audience on LinkedIn, Instagram or TikTok.
Why content creation is so important at Food & Life
- Expanding reach: Exhibitors can use videos to reach even those foodies who are unable to travel to Munich.
- Arouse emotions: Taste and enjoyment are difficult to explain – but they can be made tangible through images and moving scenes.
- Lasting effect: Content lives longer than the trade fair days and can be reused for sales, PR and social media.
3 tips for successful trade fair videos at Food & Life
1. live cooking or tasting as a highlight clip
Show your product where it works best – in action. A short video of a tasting or a cooking show at the stand conveys emotion, closeness and enjoyment.
👉 Tip: Post the clip directly on the same day as a reel or TikTok – that way you benefit from the current trade fair hashtag.
2. behind-the-scenes: authenticity beats high gloss
You don’t always need the big stage. A brief look behind the scenes – how products are prepared, tasted or explained – creates trust.
👉 Tip: Interviews with real visitors (“What did you like best?”) are authentic social proof and work particularly well on LinkedIn.
3. storytelling with product character
Tell the story behind your product: where does it come from, how is it made, what makes it special? A 30- to 60-second clip with this story has a stronger impact than any pure product shot.
👉 Tip: Humorous challenges (“Who can recognize the secret ingredient?”) are suitable for TikTok, while LinkedIn is more about values & background.
Stream1 – Your partner for film production Messe München
As an official service partner of Messe München, Stream1 supports exhibitors at Food & Life with a complete service package:
🎥 Trade fair films & aftermovies – an emotional review of the event
📡 Livestreams directly from the stand – cooking shows, tastings, product presentations in real time
📱 Social media content creation – quick clips for LinkedIn, Instagram & TikTok
⚡ O n-site editing – publish videos during the trade fair
🎯 Individual packages – perfectly tailored to brands, target groups & budgets
Conclusion
Food & Life 2025 in Munich is the stage for indulgence, passion and trends. With film production Messe München and creative content creation Messe München, exhibitors not only secure attention at their trade fair stand, but also reach in the social media.
👉 Make a non-binding inquiry now: messe@stream1.eu or call 089 41 41 453 10. Together we will develop your individual content concept for Food & Life 2025.
