Heim+Handwerk in Munich is one of the most important public trade fairs for living, building and furnishing. But if you really want to be visible as an exhibitor, you need more than just an attractive stand. Targeted video production at the trade fair – for example in the form of a live stream or behind-the-scenes clips – can increase your reach enormously. Demand is growing rapidly, especially for the terms Messe Film München and Video Produktion Messe München. So it’s high time to secure a digital advantage with creative content.
Why video content at trade fairs?
Video has an outstanding effect on social media and websites – it creates proximity, trust and attention. Above all, live formats and authentic clips from the trade fair stand make exhibitors stand out from the crowd. And the best thing is that the content can also be used after the trade fair – for sales, training or online marketing, for example.
5 ideas for trade fair videos or livestreams at Heim+Handwerk
1st live cooking show at the trade fair stand – for kitchen manufacturers & appliance suppliers
Instead of just showing fronts, we cook live! Whether with a professional chef or food influencer: a livestream cooking show creates emotions and brings the kitchen to life. Viewers not only see the design, but also how practical and well thought-out the kitchen is in everyday life.
- Keyword advantage: Perfect for “Messe Film München” with storytelling.
- Extra tip: Post clips later as Instagram Reels or YouTube Shorts.
2. live product demo – e.g. windows or smart home systems
A short livestream or filmed contribution that shows how a window is installed or how well it insulates – with real tests, e.g. against noise or heat. Smart home functions can also be demonstrated live.
- Benefit: Build technical competence and trust.
- SEO: Strong format for “Video Production Trade Fair Munich“.
3rd installation session for building materials – directly at the trade fair
Bricks, insulation or dry construction systems: How can these products be processed in practice? Show the entire process – whether in timelapse, step-by-step video or as a moderated livestream. Also perfect for later training videos.
4. visitor:inside voices – authentic short interviews
Short interviews with real trade fair visitors are worth their weight in gold: What did they like? Would they buy the product? These real voices create trust and are ideal social proof for your website, social media or YouTube.
5. reality check – everyday situations with a challenge character
How robust is the worktop really? Can the new window be opened with one hand? Such challenges are entertaining, approachable – and ideal for TikTok, Instagram or YouTube Shorts. Especially strong in combination with livestreams and community questions.
Conclusion: How exhibitors benefit from professional video production at the trade fair
Whether it’s a Munich trade fair film or a live stream from Heim+Handwerk – exhibitors can extend their visibility beyond the trade fair stand with targeted, high-quality video content. They create lasting impressions, appeal to new target groups and strengthen their brand in the long term.
Having the right team at your side for video production at the Munich trade fair turns visitors into fans – and interested parties into customers.
🎥 Do you need support with trade fair video production?
Stream1 specializes in live streams, trade fair films and video production directly on site in Munich. Whether Heim+Handwerk, IHM or other trade fairs – we bring your product to life. Request a consultation now.
