Who are the experts in your company? The sales people? The marketing team? Or the engineers and developers? Of course they are all together. But can you give your experts the time to present their knowledge in full? Streaming expert talks at trade fairs is the solution: use the trade fair as a meeting place and give your specialists space to share their knowledge with customers and visitors.
Once again, we would like to draw your attention to the first-class combination of trade fair and livestream: Use the trade fair as a meeting place and give your specialists space to share their knowledge with customers and visitors.
Our idea: Offer several slots for expert talks at the next trade fair. The basic structure of the talk: 50/50. The first half is purely for imparting knowledge according to a script, the others are reserved for questions from the audience, which are answered by experts.
The talks are announced and promoted in advance as a list of dates. Interested viewers can register with their details. Another advantage: you generate important lead data. After the trade fair, personal follow-up is no problem as all lead data is available. And you can also send newsletters by e-mail to the newly acquired leads in the future, for example.
The talks can take place on a specially set up platform with chat, for example. This gives your interest groups plenty of space for important discussions and, above all, the opportunity to ask questions. Digital tools such as surveys, reactions in the player or a chat loosen up the discussion. Find out which platforms are suitable here.
Use the Expert Talk as a digital medium to complement your stand at the next trade fair and impress your target group worldwide with your knowledge carriers.
