Now that we have clarified why a live stream is a useful addition to the trade fair stand, in the next section we will look at how a stream can be implemented in practice. Every trade fair engagement is individual and unique, as every exhibitor has a different focus. This means that every livestream is designed with specific goals in mind. In the following, we show how a livestream can be implemented at trade fairs.
Community management and chat in the livestream
People speak in the livestream: Your studio or livestream protagonists articulate themselves in front of
