200 years of Sparkasse Bamberg. You don’t celebrate that every day. Actually, you celebrate this exactly once, and then of course everything should be perfect. But here comes the crux of the matter: how can everyone who wants to be there be present at this special moment? Nicht jeder kann anreisen, nicht jeder kann sich drei Stunden aus dem Kalender freischaufeln. Today, planning a classic anniversary celebration no longer works according to the old pattern. Either you exclude people or you rethink.
Sparkasse Bamberg opted for the latter. Together with Stream1, a professionally produced livestream was created that included all employees and partners, digitally and accessible from anywhere. In this article, we show you how the planning of this special anniversary celebration went and what makes a professionally produced livestream.
Sparkasse Bamberg leads the way
Sparkasse Bamberg was faced with precisely this situation. Two hundred years of tradition were to be celebrated in a fitting manner, and in such a way that as many employees, partners and companions as possible could take part. The decision was made quickly: it was to be a professional livestream – a completely digital event that all guests could watch conveniently via stream from anywhere. Flexible, inclusive and contemporary.
The special thing about this project was not only the anniversary itself, but also the way in which the planning of the anniversary celebration was approached. As a long-standing partner of Sparkasse Bamberg, Stream1 was once again able to demonstrate how smoothly corporate event planning works when everyone involved is perfectly coordinated. And it was precisely this established cooperation that made the difference.
When branding meets passion
The creative work began weeks before the actual event. Sparkasse Bamberg developed its own visual identity for its anniversary – a graphic that takes up its two-hundred-year history in a modern and fresh way. Stream1 seamlessly integrated this anniversary branding into the entire livestream. From fade-ins to belly bands to transitions – every detail breathed anniversary spirit. Particularly impressive: a specially printed back wall with the striking anniversary branding created the perfect backdrop on site and ensured that all digital guests felt the special flair of the celebration.
Corporate events like this are about much more than just setting up a few cameras. It’s about creating an emotional connection, involving people and creating an experience that will be remembered. Sparkasse Bamberg didn’t just want to inform its guests, it wanted to take them on a journey through two centuries.
Technology that inspires instead of burdening
For the technical implementation, the team relied on modern PTZ cameras (CANON CR-N500), which can be controlled remotely and therefore enable dynamic image sections without the need for someone to stand behind the camera at all times. Combined with the professional direction software from vMix and the reliable Kiloview P3 as an encoder, the transmission was realized in first-class quality. This may sound like a lot of effort, but this is exactly where the experience comes in: the entire production was managed with a lean, well-coordinated team of just three people.
This efficiency is no coincidence. When you organize an event as a company, you want to be able to concentrate on the essentials: on your message, on your program, on the overall experience. You don’t want to get bogged down in technical details or wonder whether the stream is running. Sparkasse Bamberg was able to rely on just that. While the celebration took its course, the reliable technology in the background ensured that everything ran smoothly.
More than just watching
But a really good livestream doesn’t just mean that people can watch from home. It means that they can participate. That’s why interactive elements were integrated into the livestream. A chat enabled digital guests to ask questions, send greetings and exchange ideas with each other. A live poll actively involved the online audience in the event and made everyone feel like they were really there.
This interactivity is what distinguishes modern corporate events from traditional broadcasts. You may remember this from the days when live streams were more of a one-way street. Today, people expect more, and rightly so. They don’t want to be passive consumers, they want to be part of the experience. The corporate event planning for Sparkasse Bamberg took precisely this into account and created spaces for encounters, including digital ones.
When routine meets excellence
What makes the difference between good and outstanding event planning? It’s the details that you can’t see. It’s the knowledge of what could go wrong and the certainty that it won’t happen. The long-standing partnership between Sparkasse Bamberg and Stream1 paid off in full here.
If you regularly work with the same team, you have an invaluable advantage: you understand each other without many words. Processes are well-rehearsed, expectations are clear and there is trust. This does not mean that you fall into a routine, on the contrary. It means that you can concentrate on the essentials, namely on creating something special every time. For this anniversary celebration, this meant that the team was able to concentrate fully on the creative implementation and perfect staging of the anniversary instead of dealing with fundamental issues.
Why digital events are the future
The world of work has changed and with it the expectations of corporate events. People work remotely, business partners are located all over the world and even within a region it is not always possible for everyone to be physically present. A corporate event that only takes place on site automatically excludes some of the potential participants and also incurs considerable travel and organization costs.
Professional livestream production offers a contemporary solution. It gives you the flexibility to reach people wherever they are, creating a high-quality, emotional experience. For corporate events, this is ideal as you can involve everyone while maintaining the power and impact of a professionally staged event.
The result that counts
At the end of the day, planning an anniversary celebration is about one thing: creating an unforgettable experience. Sparkasse Bamberg achieved just that. Thanks to the professional production, the digital participants felt like they were right in the middle of the action. The anniversary branding ensured recognition value and emotional depth, the technical implementation worked flawlessly and the interactive elements got everyone involved.
What remains is not only the memory of two hundred years of Sparkasse Bamberg, but also the knowledge that modern event planning can be much more than just logistics and technology. It can connect people, tell stories and create moments that have a long-lasting effect.
Your next event deserves the best
Are you planning a special event and want to inspire your guests, no matter where they are? Stream1 supports you with years of experience in the professional production of digital events. Contact us now for a no-obligation consultation – we look forward to making your vision a reality.
