On October 29 and 30, PERFORMANCE DAYS 2025 will once again open its doors in Munich – the leading trade fair for functional textiles in Europe. Over 485 exhibitors from more than 30 countries will present the latest innovations for sports, outdoor and workwear. With 3,367 trade visitors, including designers, buyers and product managers from almost all European sports and outdoor brands, the trade fair is perfectly aligned with the industry’s deadlines.
But a successful trade fair presence today means more than just a well-designed stand. In an increasingly digital B2B world, professional video content decides who will be remembered. Not only for visitors on site, but also for international decision-makers who follow the event online.
Why video content is indispensable at PERFORMANCE DAYS 2025
In today’s globalized textile industry, international visibility is the key to market success. With professional video content, you can reach precisely those decision-makers worldwide who are unable to travel in person – from innovative producers in Asia to influential brands in North America. At the same time, you make the complex technologies of your functional textiles tangible: Properties such as breathability, water repellency or recycling innovations become immediately understandable and emotionally tangible through visual demonstrations. The strategic advantage lies in the multiple use: once produced, the content serves you as a versatile asset for months to come – whether as a sales tool, LinkedIn campaign, website material or trade fair documentation. Speed is crucial: those who present their innovative solutions in professional clips during the trade fair benefit from maximum attention and the trending hashtags of the entire industry.
4 content formats that really work at PERFORMANCE DAYS
1. live demonstrations: Hands-on performance
Show your materials in action! Whether stretch test, waterproofness or abrasion resistance – practical demonstrations are more convincing than any data sheet. Watch a 30-second clip of an impressive demo.
Practical tip: Use split-screen videos that show material A vs. material B in direct comparison – perfect for LinkedIn posts with technical decision-makers as the target group.
2nd Expert Talks & Insights: Sharing expertise
The PERFORMANCE DAYS offer numerous workshops and talks. Catch sound bites from experts or let your own team provide insights into development processes. Such content positions you as a thought leader.
Practical tip: Short interview snippets (60-90 seconds) with specific statements work excellently on LinkedIn – for example on sustainability in the Footwear Area or on wool innovations from the Wool Area.
3rd trade fair tour with storytelling
Take your community on an authentic tour of your stand. Show new collections, explain special features and let visitors have their say. This creates closeness and documents the trade fair atmosphere.
Practical tip: Instagram Stories and LinkedIn carousels are perfect for multi-part stand tours with a personal touch.
4th Aftermovie: Experience the trade fair as a whole
A professionally produced trade fair film emotionally summarizes both days – from stand impressions and visitor discussions to product highlights. Ideal for the company website, newsletter and as an appetizer for the next event.
Practical tip: Plan a total length of 2-3 minutes and have a shorter 45-second version produced for social media.
Stream1 – Your partner for professional trade fair films in Munich
As an official service partner of Messe München, Stream1 supports exhibitors at PERFORMANCE DAYS 2025 with customized video solutions:
- 🎥 Trade fair films & brand stories – emotional staging of your innovations
- 📡 Live streaming from the stand – product launches and demos broadcast in real time
- 📱 Social media clips – ready-to-post for LinkedIn, Instagram & YouTube
- ⚡ Same-day editing – publish videos during the trade fair
- 🎯 Individual concepts – from scripting to final post-production
Content creation as a success factor
PERFORMANCE DAYS 2025 offers the perfect stage for innovation, networking and brand building. Those who reinforce this opportunity with professional video content will not only stay in the conversation for two days – but for months afterwards in the feeds of relevant decision-makers.
👉 Arrange a consultation now: hello@stream1.eu
